Mrs Amira Battle



Personal statement

I joined the department as a lecturer in 2021. My research interests are primarily around sustainable consumption and social media. Specifcally, I focus on sustainable fashion and social media influencers. 

I have published my research in journals such as the European Journal of Marketing and the Journal of Fashion Marketing and Management.  

I am completing my PhD at the University of Strathclyde in 2021. 


Exploring the spectrum of fashion rental
Mukendi Amira, Henninger Claudia
Journal of Fashion Marketing and Management Vol 23, pp. 455-469 (2020)
Sustainable fashion : current and future research directions
Mukendi Amira, Davies Iain, Glozer Sarah, McDonagh Pierre
European Journal of Marketing Vol 54, pp. 2873-2909 (2020)
Access-based consumption : a new business model for luxury and secondhand fashion business?
Battle Amira, Ryding Daniella, Henninger Claudia E
Vintage Luxury Fashion Exploring the Rise of the Secondhand Clothing Trade (2018) (2018)

More publications

Research interests

  • Sustainable Fashion Consumption
  • Sustainable Consumption and Communication
  • Social Media/ Social Media Influencers
  • Consumer Culture