Dr Dayei Oh

Strathclyde Chancellor's Fellow

Humanities

Personal statement

I am a Chancellor’s Fellow and Lythe Lecturer in Media Analytics in Journalism, Media, and Communications within the Department of Humanities at the University of Strathclyde, since August 2025.

Previously, I was a postdoctoral researcher at the University of Helsinki (Helsinki Institute for Social Sciences and Humanities & Department of Political Science). Earlier in my career, I worked as a university teacher and research assistant/associate at Loughborough University (Communication and Media & Information Management Centre) and as a news assistant at the Associated Press (Seoul bureau). I have also prepared policy reports for Korean media policy institutes, including the Korea Communications Standards Commission and the Korea Radio Promotion Association.

Expertise

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Prize And Awards

Best Paper Award: Recipient; 2025

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Qualifications

I have an interdisciplinary background. I completed my PhD in Social Sciences at Loughborough University (2022), funded by the Online Civic Culture Centre, supervised by a team spanning media and communication, sociology, and information science. I also hold an MA in International Media and Communication Studies (Nottingham) and a BA in Psychology (Ewha).

Publications

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Publications

Triadic polarisation in climate information sharing : insights from Twitter during COP26 and COP27: Bedretdin Ümit, Oh Dayei; #SMSociety 2026 Conference (2026)
Panel: Cloud-C : Studying climate communication on social media through a “many researchers, one dataset” approach: Oh Dayei, Pfetsch Barbara, Kunelius Risto, Bruns Axel, Berg Anton; #SMSociety 2026 Conference (2026)
Trust Café : a Marxist-feminist approach to digital commons and content moderation: Oh Dayei, Ryder Craig; #SMSociety 2026 Conference (2026)
Historical and partisan shifts in Korean press representation of feminism (1990–2022) : a keyness analysis and topic modeling study: Oh Dayei, Shin Bokyong; Journal of Asian Pacific Communication Vol 36, pp. 23-52 (2026); https://doi.org/10.1075/japc.00117.oh
TikTok’s For You Page recommendations during the Scottish Parliament election: Oh Dayei, Rathnayake Chamil; Scottish Election Analysis 2026 (2026) (2026)
Does algorithmic content moderation promote democratic discourse? Radical democratic critique of toxic language AI: Oh Dayei, Downey John; Information, Communication and Society Vol 28, pp. 1157-1176 (2025); https://doi.org/10.1080/1369118X.2024.2346531

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Research

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Research Interests

My research explores the intersection of media, technology, and politics, with a particular focus on how digital communication and platform infrastructures shape publics and social movements. Methodologically, I draw on computational social science approaches, especially natural language processing and social network analysis, including text mining, topic modelling, classification, and community detection.

I am keen to supervise PhD students working broadly in social media studies. Potential areas include:

Online communities
Populism, polarisation, and culture wars
Mis/disinformation, alternative news/influence networks
Algorithms, AI, algorithmic agency
Platform governance, content moderation, trust & safety, online harms
Environmental communication and climate activism
Marxist and feminist internet studies

I especially welcome students interested in combining perspectives from media and communication, politics, social theories, psychology, ethics, and computational social science.