Mastering Open Innovation: The Guiding Principles

Dr Beverly Wagner, Department of Marketing

Area of Expertise: Open Innovation

Mastering Open Innovation: The Guiding Principles” is the outcome of a four year open innovation pilot programme. The purpose of this guide is to aid the business community to select appropriate activities to successfully manage Open Innovation adoption. Case studies detail factors that influence Open Innovation and demonstrate the bespoke nature of Open Innovation implementation within companies.

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