Images of Research: Forging sustainable futures

Hashtagging: the power of collectives

Category: Prosperous world

A graphic representation of Instagram network sizes

Individuals can be small and powerless on social media. However, this network visualization portrays how Instagram empowers people, and hashtags enable the creation of mega-influencers. Our research seeks to understand how collective congregation around trending hashtags amplifies individual voices, forming powerful networks around people, movements and ideas.  

Entrant: Dilan Rathnayake , Marketing

Copyright: Dilan Rathnayake


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