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The Power of Face-to-Face Interactions for Entrepreneurs

In the fast-paced and digitally connected world of entrepreneurship, face-to-face interactions have a unique role to play. Strathclyde Inspire’s Start-Up Manager, Alan Feighery, argues that while virtual engagement has its merits, the power of in-person interactions cannot be overstated.

I recently attended the Startup Higher Unconference at South Bank University – purposely called Unconference because the topics up for discussion were set by the attendees on the day. One of the main topics the audience of entrepreneurship support practitioners wanted to discuss was the challenge of reintegrating entrepreneurial communities into incubators and entrepreneurship hubs for in-person engagement.

Post-COVID, there’s been a disconnect between the preference for virtual participation among new entrepreneurs and the experiences of more established entrepreneurs and entrepreneurship support teams – who recognise the limitations of virtual engagement and the benefits that can be gained, even by just being in the same space as others and almost by osmosis, learning from their experiences.

Mark Logan’s Scottish Ecosystem Technology Review, published in August 2020 by the Scottish Government, highlights the significance of physical gatherings and face-to-face interactions in fostering innovation and entrepreneurial growth. In-person events, such as networking sessions, workshops, and mentoring programs, create vibrant ecosystems where entrepreneurs can connect, collaborate, and learn from one another. These interactions offer invaluable opportunities to exchange ideas, gain insights, and form meaningful relationships that can fuel entrepreneurial success.

 Physical spaces, provided by universities and entrepreneurship hubs, offer more than just a place to work. They provide a dedicated environment that nurtures creativity, focus, and entrepreneurial thinking. Being physically present in these spaces allows entrepreneurs to escape their regular study or work environments, providing a mental space where they can fully immerse themselves in their ventures. The energetic atmosphere, combined with the proximity of like-minded individuals, creates an inspiring backdrop that fuels motivation and productivity. The physical surroundings act as a catalyst for innovative thinking and provide a conducive atmosphere for brainstorming, problem-solving, and collaboration.

These spaces not only benefit entrepreneurs individually but also play a vital role in showcasing institutional commitment to supporting innovation and entrepreneurship. They provide a space for universities to engage entrepreneurs and demonstrate their dedication to fostering entrepreneurial ventures. By offering specialised support services, access to resources, and a platform for showcasing innovative ideas – all of which is available via Strathclyde Inspire – universities send a clear message to students and the wider community that they are actively invested in supporting entrepreneurial initiatives.

As we continue to navigate our post-COVID world, entrepreneurship teams must continue to prioritise the creation of physical spaces and facilitating in-person interactions to fuel innovation, collaboration, and entrepreneurial growth.

 

Face-to-face interactions remain a cornerstone of entrepreneurial success. Building meaningful relationships, effective communication, seizing serendipitous opportunities, and fostering a supportive ecosystem are just a few of the benefits derived from in-person engagements.

So, come along to Strathclyde Inspire’s Hub, engage with your fellow entrepreneurs, find out about the wider ecosystem, and understand what support is available to you from the University as you progress on your entrepreneurial journey.

You’ll find us at 50 Richmond Street, Level 6, Graham Hills Building, G1 1XU.