Strathclyde Business SchoolHunter Centre for Entrepreneurship

The 7-month programme is structured around 6 intensive sessions comprising a one-day Orientation session followed by 4 two-day workshops and a final day of reflection and celebration:

• Growth Advantage Orientation Session
• Workshop 1 - Market Advantage
• Workshop 2 - Leadership Advantage
• Workshop 3 - Operations Advantage
• Workshop 4 - Resource Advantage
• Reflections and Celebration

The design of the Growth Advantage Programme allows participants to shape their own learning over time supported by diagnostic tools and take away tool kits for use back in their organisations with their own people. This encourages participants to take ownership of their own development and coach their management team. It also ensures the direct relevance of the programme to the needs of each business and its leadership team.

The Growth Advantage Programme is led by peer learning expert John Anderson, former Chief Executive of the Entrepreneurial Exchange and delivered by Scotland's top entrepreneurship faculty at the Hunter Centre for Entrepreneurship at Strathclyde Business School.

Throughout the programme, participants have the opportunity to learn directly from inspirational entrepreneurs as guest speakers as well as panels of experts during workshop sessions. These have included Strathclyders Sir Tom Hunter, Rabinder Buttar of Clintech and Graeme Malcolm of M Squared Lasers; successful oil industry entrepreneur Bob Keiller; Becky Lumsden, founder of Pure Spa; Lucinda Bruce-Gardyne founder of Genius Foods and award winning serial entrepreneurs Simon Howie and Iain MacRitchie well as human resource and digital media experts from Skyscanner and growth capital specialists from banking, venture capital and the London Stock Exchange.

Accessing talent to support growth is a key feature of the Growth Advantage Programme, with opportunities to secure project support from Hunter Centre for Entrepreneurship undergraduates, postgraduates and MBA students; product design resource from the Engineering Faculty; the use of the University Careers Service.

Participants are also able to access practical innovation support from the University of Strathclyde, including Knowledge Transfer Partnerships and other forms of innovation services.

Growth Advantage Programme participants benefit from being part of the Strathclyde Family and gain privileged access to a range of University events.

The learning philosophy behind the Growth Advantage Programme is firmly built on research findings on entrepreneurial learning styles. There are four fundamental characteristics of entrepreneurial learning that the Hunter Centre for Entrepreneurship draws upon to maximize relevance and impact for participants:

Entrepreneurs and business owners learn best from other business leaders. For this reason, we support peer-peer learning, action sets and involve successful entrepreneurs in delivery.

• "Massive takeaways from peers. Everyone was so open and supportive."
• "One of the really superb things has been the interaction and experience of others on the programme - learning and listening to them, sharing ideas, strategies, problem-solving."
• "Peer to peer learning has been as important as class-based teaching."

Entrepreneurs and business owners learn best by doing, through action learning. For this reason the Growth Advantage Programme is focused on tool kits and practical take-aways such as the Business Model Canvas and Value Proposition Canvas to support the cascading of learning and growth ambitions when participants return to their ventures following each weekend session.

• "We are using Business Model Canvas and Value Proposition Canvas to review and refine our value propositions for all customer segments"
• "Changing the value proposition enabled us approach customers we wouldn’t have done before and acquire business from them."
• "Worked out workflows for key operations of the company and challenged everyone to come up with "marginal gains" improvements for 2016 as New Year's resolutions."

Successful rapid-growth leaders develop a broad portfolio of frames for thinking about the world around them, the pathways ahead, and for making informed yet creative decisions. For this reason, as well as providing participants with experience in using practical tool kits, we include diverse examples from a variety of business sectors and encourage participants to collect the data needed to validate and drive their intuition and hunch for entrepreneurial growth.

• "It has been great mixing with and learning from people in such a wide variety of industries."
• "Monitoring and measuring: using a lot more tabs to keep growth and productivity on track."
• "We have had the confidence to know we have sound symbolic capital and that we are worthy of increasing our pricing."
• "Looking at working "smarter and leaner", started complete review of admin and customer services based on this. So full process improvement using what learned from engineering department!"
• "The speakers especially have helped remind me what my ambitions looked like previously where I’d come to expect far less from being so close to the coalface and I feel I’ve returned to my previous outlook."

Entrepreneurial leaders learn best when they can immediately apply new skills, frames and knowledge to their own firms. At each workshop, participants are introduced to practical tool kits they can immediately apply on returning to their businesses on Monday morning.

• "Engaging with the team on the Business Model Canvas is a great communication tool. We did the Future SME quick diagnostic together and that led to introducing various common objectives. Interestingly - chins were up even in response to bad news/ setbacks."
• "Ran Belbin assessments for all staff and then as teams. Pretty revolutionary outcomes for some of the staff, especially some of the technical staff."
• "Booked our first company retreat so we can learn in a similar environment to GAP as a company."

By involving successful entrepreneurs throughout the programme as panel members, speakers, case studies the Growth Advantage Programme is providing highly-focused SME CEOs with unique opportunities to extend their networks, learn from experienced entrepreneurs and engage in successful peer-to-peer learning which would be out-with their grasp without this programme.

Each cohort has strongly bonded and this is borne out in a determination to use peers in the future and also to give back to future Growth Advantage Programme cohorts in participant recruitment and selection, in programme development and delivery and in mentoring roles.

• Orientation Session - 3rd October 2024
• Market Advantage - 7th & 8th November 2024
• Leadership Advantage - 5th & 6th December 2024
• Operations Advantage - 23rd & 24th January 2025
• Resource Advantage - 6th & 7th March 2025
• Reflection and Celebration - 27th March 2025

The Growth Advantage Programme has received significant investment from the strategic partners and as a result programme fees are subsidised from the usual cost of £10,000 to £5,000 per participant.

Exclusively for alumni of the Growth Advantage Programme at Strathclyde Business School, Advantage is designed to maintain ongoing relationships and peer support, built on the core values of Openness, Trust and Sharing that are central to the Growth Advantage Programme.

Advantage provides:

• Access to a programme of events to bring Advantage members together
• Ongoing communication between GAP participants and with the Strathclyde delivery team
• Continued signposting to further support for growth
• Regular briefings and insights from Strathclyde Business School
• Privileged access to GAP Masterclasses
• Privileged access to relevant Strathclyde events