Marketing50th Anniversary

"Using the theories-in-use method for constructing new theory"

Professor Ajay Kholi

Georgia Institute of Technology

21st October 2021

"Developing Networks for Grant Funding"

Professor Bob Doherty

University of York

27th October 2021

"Real-Time Brand Reputation Tracking Using Social Media"

Professor Ming-Hui Huang

National Taiwan University

9th November 2021

"Having Fun with Reviewers: Some Do's and Many Don'ts"

Professor Adamantios Diamantopoulos

University of Vienna

23rd November 2021

"Designing conceptual articles: four approaches"

Professor Elina Jaakkola

University of Turku

8th December 2021

"Engineering Customers’ Tranquil Emotions: Plumbing Practitioner Paradoxes and Strategies"

Professor Cele Otnes

University of Illinois

12th January 2022

"Marketing and the Connected Customer"

Professor Gerrit van Bruggen

Rotterdam School of Management

8th February 2022

"From Prosumption to Platformance: Expanding Understanding of Actors in Platform Markets"

Professor Daiane Scaraboto

University of Melbourne

21st February 2022

"Poetizing to improve consumer representation"

Dr Pilar Rojas Gaviria

University of Birmingham

10th March 2022

Dr Derek Bryce

University of Strathclyde

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Dr Ronika Chakraborty

Trinity College Dublin

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