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MSc Political Communication & Media

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Key facts

  • Start date: January
  • Study mode and duration: 12 months full-time, 24 months part-time

Study with us

The MSc in Political Communication and Media is a multi-disciplinary programme that explores the intersection of politics, media, and public discourse and prepares students to understand, analyse, and effectively engage in the communication processes that shape political life. 


During this course, you will:

  • study how traditional and digital media shape political narratives and influence public opinion, elections, policymaking, and democratic processes
  • gain a thorough understanding of core theories about the public sphere, agenda-setting, framing and persuasion
  • engage in current debates about political messaging, propaganda, misinformation, media bias, and the role of artificial intelligence
  • learn practical skills in qualitative and quantitative research methods to evaluate political communication strategies and understand the state of the art in media effects research

The Place of Useful Learning

UK University of the Year

Daily Mail University of the Year Awards 2026

Scottish University of the Year

The Sunday Times' Good University Guide 2026

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Why this course?

The MSc in Political Communication and Media explores how politics and media interact in today’s fast-changing information environment. It looks beyond established democracies to include authoritarian and hybrid regimes, offering a global perspective on how communication shapes power, participation, and public debate across different political systems.

A key strength of the programme is its focus on research and methodological training. You will build strong skills in both qualitative and quantitative approaches while also engaging with emerging tools in big data and artificial intelligence. This combination equips you to analyse political communication at multiple levels, from individual messaging strategies to large-scale patterns in digital media.

By blending theoretical depth with methodological innovation, the programme prepares you for diverse career paths in political consulting, media strategy, journalism, research, and academia. You will leave with the critical insight and technical expertise needed to understand—and influence—the evolving dynamics of political communication worldwide.

THE Awards 2019: UK University of the Year Winner

Interested in postgraduate study?

At the Faculty of Humanities and Social Sciences, our friendly and knowledgeable team will be available to provide you with all the information you need to kick-start your postgraduate journey at the University of Strathclyde. Register for upcoming events below:

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Course content

Semester 1

Quantitative Methods 1

This class introduces participants to the use of quantitative methods in social research; in particular, the logic and language of empirical analysis, the principal types of quantitative data (official statistics and surveys), and the use of software packages for statistical analysis.

Semester 2

Research Skills for Media & Communication

This module is designed to provide you with skills and knowledge to design research projects.

By the end of the module, you'll know:

  • what is expected from a Masters dissertation in communication
  • how to design research questions, literature review, and methods
  • how to choose the most suitable approaches for your research interests

Political Communication in the 21st Century

The rapid changes in mass communication like the rise of artificial intelligence exert strong impact on politics in both democracies and non-democracies. This module is devoted to these new technologies and their challenges to contemporary politics. With that focus, it crucially provides the theoretical framework and empirical basis to understand emerging communication technologies and media practices from a political science perspective.

Advanced Topics in Political Communication & Media

This is a supervised-reading module designed to allow students to delve more deeply into a core area of  Political Communication and Media that interests them – with expert guidance - in preparation for the dissertation.

Semester 3

Dissertation

Quantitative Methods 2

This class trains participants in the design, application, presentation, and critical evaluation of quantitative political research using relevant software packages for statistical analysis.

Qualitative Methods

This class provides an overview of the ever-expanding field of qualitative methods in Political Science, International Relations and Policy Studies. A variety of data collection/generation and analytical methods will be examined, and situated within different traditions/paradigms of social research. Throughout this class, we will examine how these methods can be applied in students’ own research projects.

International Institutions & Regimes

The purpose of this class is to provide students with a comprehensive overview of the concepts and theoretical approaches central to understanding and analysing the role of international institutions and regimes in the contemporary world. This class will survey a variety of international institutions and regimes, exploring how they shape global interactions in a number of cross-cutting issue areas such as security, trade, human rights and the environment. The overall analysis will contribute to the understanding of the theories, practices and processes through which global politics are organised and to an assessment of the future of international institutions and regimes in global governance.

Comparative Public Policy

This class revolves around the different aims for conducting comparative policy analysis such as explaining the variation of policy output and outcome across different institutional, economic, social and cultural settings, generalising a given theory of policy process in different geographical contexts and by taking time into consideration, as well as capturing the interdependence of countries. Units of analysis include countries, states/regions, local governments, and international organisations.

Infrastructure & Technology

Quantitative Text Analysis & Machine Learning in the Social Sciences

This class is an optional methods component that builds on the existing research methods taught by the department. It provides advanced training in quantitative text analysis and machine learning approaches that are not currently covered in the introductory classes.

Strategic Communication

This class will acquaint you with the field of strategic communication and the major theories of persuasion. It will explore the process of communicating purposefully from its different stages and thus help you form a well-rounded theoretical understanding of its many facets and complexities. The class will also combine theory and practice by asking you to apply the acquired theoretical perspectives onto professional scenarios.

Digital Media Ethics

This module is designed to give students an understanding of key ethical issues, practices and norms of the digital media environment.

Due to the rapid changes in the digital environment, journalism and wider information media systems have become key sites where normative questions arise about the ethics of these systems, processes and technologies. This includes the interrogation of the tensions between old and new values and traditions in a globally-networked system that has a bearing on individual and collective experience and identity.

This module is for students who wish to learn how to apply theoretical frameworks to complex topics in the digital media environment. 

Media Analytics

The aim of this class is to provide fundamental data analytics skills to postgraduate students in the media and communication subject area. The class focuses on embracing new analytical capabilities provided by developments in the field of information communication and technology. The Media Analytics module will provide a much-needed set of analytical skills, enabling students to adapt to recent trends in the media and communication landscape.

Communication & Media Theory in an International Context

You'll study the dominant media and communication theories, and their application across a number of international contexts and media platforms. You'll examine the trends and texts over a number of media contexts and genres, including popular cultural platforms and the coverage of politics, as well as dealing with the implications of international media on the mediation and public understanding of conflict and terrorism. 

Communicating Science & the Environment

Concerns about the impact of humankind on the environment and the threat to planetary health caused by unsustainable patterns of production, consumption and management mean that there is a pressing need for this module which explores media, science and the environmental crisis.

This class provides students with a critical overview of key debates regarding science and environmental communications and focuses on how messages are produced, packaged, and circulated for diverse audiences with examples drawn from legacy media and contemporary social media platforms.

Students will thus gain an understanding of overarching theoretical approaches to science and the environment from the cross-cutting fields of Sociology of media; cultural studies; feminist research; critical race research and science and technology studies.

We will examine reporting of the climate emergency; analyse framing of microplastics in the media, explore the role of celebrities in shaping environmental campaigns and deconstruct assumptions about what constitutes ‘pollution’.

The module is assessed by an academic essay and a short blog post.

Introduction to Social Network Analysis for Social Scientists

This class is an optional methods component that builds on the existing research methods taught by the department. It provides advanced training in quantitative methods and the use of network-based models for understanding the social world beyond those currently covered in the introductory classes. This class will provide you with the substantive and practical knowledge to design and implement studies using a range of computer-assisted approaches to network analysis.

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Entry requirements

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Academic requirements

First or upper second-class Honours degree, or equivalent, in social science.

English language requirements

Please check our English requirements before making your application.

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Fees & funding

All fees quoted are full-time per academic year unless stated otherwise.

Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.

All fees are in £ sterling, unless otherwise stated, and may be subject to revision.

Annual revision of fees

Students on programmes of study of more than one year should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.

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Scotland

£9,550

England, Wales & Northern Ireland

£9,550

Republic of Ireland

If you are an Irish citizen and have been ordinary resident in the Republic of Ireland for the three years prior to the relevant date, and will be coming to Scotland for Educational purposes only, you will meet the criteria of England, Wales & Northern Ireland fee status. For more information and advice on tuition fee status, you can visit the UKCISA - International student advice and guidance - Scotland: fee status webpage. Find out more about the University of Strathclyde's fee assessments process.

International

£21,550

Available scholarships

Take a look at our scholarships search for funding opportunities

Please note: The fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my course?

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Scottish postgraduate students

Scottish postgraduate students may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students, a living cost loan. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from England

Students ordinarily resident in England may be to apply for postgraduate support from Student Finance England. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from Wales

Students ordinarily resident in Wales may be to apply for postgraduate support from Student Finance Wales. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from Northern Ireland

Postgraduate students who are ordinarily resident in Northern Ireland may be able to apply for support from Student Finance Northern Ireland. The support is a tuition fee loan of up to £5,500. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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International students

We've a large range of scholarships available to help you fund your studies. Check our scholarship search for more help with fees and funding.

Learning & teaching

All classes are taught in seminars, which combine theoretical discussion and a strong empirical or policy focus, as appropriate.  Seminars consist of a variety of teaching techniques; including small-group work, structured debates, presentations and background lectures.

Classes average 20 contact hours with additional computer laboratory sessions for some methods classes.

Assessment

Methods of assessment include written assignments, blogs, podcasts, practical team projects, presentations, individual projects, and exams. Most modules involve more than one method of assessment to help you realise your potential.

These account for two-thirds of the total assessment. Your dissertation, produced over the summer, accounts for the remaining third.

Work placement

You may apply to do a client-based project as part of your dissertation research. Following a career workshop session, and on the advice of the Department, you can contact host organisations including local, city, and national governmental organisations to arrange a work-based MSc dissertation.

These projects will normally be unpaid and may need to be developed further to meet the requirements of an MSc dissertation.

International students

We've a thriving international community with students coming here to study from over 140 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.

Visit our international students' section

Chat to a student ambassador

If you want to know more about what it’s like to be a Humanities & Social Sciences student at the University of Strathclyde, a selection of our current students are here to help!

Our Unibuddy ambassadors can answer all the questions you might have about courses and studying at Strathclyde, along with offering insight into their experiences of life in Glasgow and Scotland.

Chat to a student ambassador
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Apply

Start date: Jan 2026

Political Communication and Media

MSc
full-time
Start date: Jan 2026

Start date: Jan 2027

Political Communication and Media

MSc
full-time
Start date: Jan 2027

Start date: Jan 2026

Political Communication and Media

MSc
part-time
Start date: Jan 2026

Start date: Jan 2027

Political Communication and Media

MSc
part-time
Start date: Jan 2027

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Contact us

Prospective student enquiries

Contact a member of our team on LiveChat between 10am and 4pm (GMT)

Telephone: +44 (0) 141 444 8600

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