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BAMarketing & Psychology

Why this course?

This course will help you develop the skills for a variety of marketing and psychology careers.

The Department of Marketing at Strathclyde is recognised as the leading centre of marketing education and research in the UK.

In psychology, you’ll study human behaviour. Psychological research is motivated by the desire to understand both general behaviour (how we learn, remember, co-ordinate our actions and interact with others) and the reason for the differences between individuals such as personality or intelligence.

Marketing

What you’ll study

Year 1

You'll learn about the basic principles of marketing and explore marketing within an organisation.

Year 2

Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.

Year 3

How marketers communicate with customers and the role of marketing in formulating, implementing and evaluating marketing strategies will be studied in third year. You’ll also have a choice of option classes.

Year 4

In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.

Work placement

Third year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.

Course awards

The Department of Marketing has the recognition of the Chartered Institute of Marketing.

Student competitions

The Marketing Society Awards: students write an essay, compete in an ‘Apprentice-style’ day in Edinburgh and shortlisted students attend an awards ceremony in May. The prize is a three-month paid internship.

Target Jobs, Scotland Undergraduate of the Year Award: students must sit a series of online tests, application forms, interviews and assessment exercises, culminating in an awards ceremony in Canary Wharf, London in April. The prize is the chance of a graduate job with a number of leading companies.

Both of these prizes were won by Strathclyde Marketing students this year.

Psychology

What you'll study

Year 1

You’ll be introduced to the basic principles of learning and the biological bases of behaviour, thinking, memory, personality, social influences on behaviour (social psychology), and changes in behaviour throughout the lifespan (developmental psychology).

Years 2 & 3

You’ll develop a greater understanding of human development and interaction, cognitive processes, individual differences and biological influences on behaviour. You’ll take an experimental approach to all classes and research and statistical methods are studied in their own right.

Year 4

You can study an area of psychology in greater depth through a choice of optional classes. You will also study conceptual and historical issues in psychology and submit a dissertation based upon your own research project.

International placement

There's an opportunity for you to take an optional international research placement through Erasmus.

The School of Psychological Sciences and Health has Erasmus exchange agreements with several European universities. We currently have active exchanges with:

  • Humboldt University zu Berlin, Germany
  • Universidad de A Coruna, Spain
  • University of Twente, Netherlands
  • University Tubingen, Germany
  • Radbout University, Nijmegen, Netherlands

For general queries about exchanges to and from the School of Psychological Sciences and Health, please contact Dr Kellyanne Findlay.

Major projects

You can undertake an optional summer research project working with a member of staff. In addition, there are opportunities to apply for funding to complete summer internships between year 3 and 4.

Facilities

Our high-quality facilities include six purpose-built experimental research laboratories:

  • driving simulator lab
  • memory lab
  • perception and action lab
  • psychophysiology lab
  • psycholinguistics lab
  • oculomotor lab

Postgraduate study 

Psychology graduates can progress into postgraduate training to become professional psychologists. We currently run a number of post-graduate courses which provide additional research training:

Student competitions

We currently award two prizes to exceptional psychology students.

The Gustav Jahoda Prize founded in 1997 in honour of Emeritus Professor Gustav Jahoda, the first Head of the Department of Psychology, is awarded annually on the recommendation of the Board of Examiners to a psychology Honours student for outstanding academic performance in their final year.

The British Psychological Society Undergraduate Award is also awarded annually for outstanding academic performance in the final year. 

Course content

Year 1

Management Development Programme 1

Topics

First Year aims to help you make the transition to the university context. Semester 1 is the Thematic Semester: The World of Business Today and covers topics such as:

  • Social-Ethical-Environmental Governance (SEEG)
  • Business Ethics
  • Disruptive Technologies

Semester 2: Functional Semester: Organisations Today covers topics such as:

  • Creativity & Responsibility
  • Marketing & Sustainability across Domains

Class description

The first year of the programme is centred on the construction of knowledge in classroom setting with theoretical constructs developed. For each topic we’ve recorded a video by a Strathclyde academic who is a leading expert in the field.

You’ll watch these lectures in advance of each session and complete a pre-sessional activity. The pre-sessional work then forms the basis of team based activities work in the classroom (groups of 50 and teams of six-seven) where you develop an agreed understanding of the topic and present this to the group.

The feedback gained from this activity then feeds directly into the assessment for the block. You’ll complete 16 assignments in the two semesters of the class.

Marketing

Introduction to Marketing

Marketing is a key part of any successful business, and a good theoretical and practical knowledge of the subject will be of immense benefit to an aspiring manager or entrepreneur. In this class, you'll be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.

Psychology

Psychology 1a

You'll take this class in semester 1 and are not expected to have any prior knowledge of psychology. It explores learning theory, developmental psychology, personality, biological psychology, and the scientific basis for psychology.

Psychology 1b

This class is taught in semester 2 and covers sensation and perception, cognitive psychology, social psychology, abnormal psychology, and research methods.

Year 2

Management Development Programme 2

Topics

Semester 1 topics include:

  • Working in Business Organisations
  • Working Business Research & Consultancy
  • Working Internationally
  • Working in the Third Sector
  • Rhetorics & Oratory

Semester 2 is about developing the proposal of MDP3; with a presentation and a final report.

Class description

The second year concentrates on developing understanding through industry-specific contextualisation. Sessions are weekly and three hours in length.

The sessions are thematically linked to the pathways for individualised experience in third year whilst also drawing on the theoretical knowledge developed in MDP 1. In order to develop understanding, organisations will deliver a half-day session. This consists of a one hour plenary introduction where the company and case study are introduced. This is followed by the group sessions where you undertake activities in relation to the case study set by the company.

Marketing

Semester 1
Services & Retail Marketing

At the heart of this class is the recognition that services present unique challenges, and that building customer relationships through quality service is fundamental to marketing success in every organisation. Over the past decade the retail sector has been one of the most dynamic areas in business. The retail sector also provides a very clear indication of the overall health and robustness of the economy. The rise or fall of the individual’s disposable income is very quickly reflected in terms of expenditure on items. In this respect, the retail sector acts as the weather vane for the economy.

Semester 2
Understanding Consumers & Markets

Many of the fundamental concepts of marketing are based on an ability to understand consumers and the marketing concept can be implemented more effectively when adequate information about the market and potential consumer behaviour is available. Marketing Research and customer information provide a critical input to the planning and development of a company's marketing strategy in relation to marketing communications, strategic marketing and branding.

Psychology

Cognition & Neuropsychology

This class reveals how our understanding of higher mental functions has been enhanced through:

  • theoretical and experimental studies of normal human cognition
  • neuropsychological studies of how cognitive functions may be damaged as a result of brain lesions
Topics covered include disorders of the perceptual system, memory and attention, and the role of the frontal lobes in planning, motivation, emotion, and personality.
Introduction to Research Design & Analysis

You'll be introduced to the main features of measurement, research design, and statistical analysis in psychology.

Following a general introduction, the course presents fundamental concepts, issues, and debates in the field of research methods.

You'll also become familiarised with the conceptual basis for inferential statistical testing, and introduced to different inferential statistics. Finally, a brief introduction to qualitative research methods takes place.

Social & Health Psychology

This class introduces social psychological theories and research that provide insights into why people believe what they believe, and why they behave the way they do.

Topics covered include attribution theory, aggression, prosocial behaviour, group influence, norms, conformity, obedience, and attitudes.

It ends with an introduction to health psychology, demonstrating how social psychological principles covered earlier in the class are applied to pressing, real-world health issues such as dietary behaviour, smoking/alcohol-use, and suicide.

Year 3

Management Development Programme 3

The third year of centres on individualised experience in an organisational context through one of the following pathways:

  • Internship/Charities - gain practical experience in a private or third sector organisation. You need to negotiate and locate your own organisation and experience – this is one of the key learning points of the pathway.
  • Research and consultancy - a facility for local small businesses to gain from the experience and expertise of those within SBS. You work on two live business consultancy projects (one in each semester) and, as a team of 6, develop solutions and strategic initiatives for the local SME economy.
  • International experience – only available for students who are undertaking an international exchange for either one semester or full year.
  • Vertically Integrated Projects - working on a cross-faculty basis to research longitudinal projects (including the ‘Bill Gates Toilet Challenge, Solar Panels for Gambia and Enterprise in Schools) you work with a team of students from all levels of study (first year undergraduate to final year PhD) to further the work of the project.

In addition, you’re required to undertake a social responsibility element (this accounts for one quarter of the overall workload).

These have been designed to provide support to the Curriculum for Excellence and the Widening Access to Higher Education programme. There are no formal classes for MDP3 although there is pathway support with the pathway leads and tutor support.

Marketing

Semester 1
Marketing Communications

This module will explore relevant marketing communications theory, consider the role and purpose of marketing communications, critically review the different ways in which organisations can communicate (the marketing communications mix) and consider how marketing communication tools are used in practice. The module will also consider the need for Integrated Marketing Communications and identify those factors that impact upon the selection of an effective marketing communications mix.

Essentials of International Marketing

This class aims to develop knowledge of international marketing theory and practice. The increased scope, risk and complexity faced by the international marketer is due to the increased level of uncertainty from operating in diverse and less understood environments. Emphasis is placed on the identification of challenges presented by international marketing to equip students to deal with differences, opportunities and threats emerging from diverse economic, demographic, political/legal, cultural, technical and competitive environments.

Semester 2
Strategic Marketing

The mission of this class is to provide students with a clear understanding of how to formulate business strategies using marketing concepts and theories. The course will review the tools necessary to analyse business cases, particularly looking at companies that are in the forefront of business today. It also provides an overview of the marketing plan and attention will be on the implications for planning and strategy development.

Management of Sales Operations

A key aspect of the class is to evaluate selling strategies that can improve the productivity and effectiveness of sales operations via organisational structure, territory control and customer planning and setting sales targets. In addition, we’ll evaluate sales performance in terms of the behaviour and characteristics of salespeople and their interaction with buyers.

Psychology

Research Methods in Psychology

This class builds on year 2 and equips you with a broader, more advanced set of methodological and analytic skills. These skills are essential for carrying out the year 4 dissertation and for being able to read and understand articles published in academic journals.

Individual Differences

You're encouraged to think scientifically about conceptual and practical issues related to the study of individual differences, with specific reference to intelligence and personality. You'll gain the chance to put this knowledge into practice by designing your own measurement instrument.

Cognition

You'll be introduced to some of the core topics in cognitive psychology

  • Perception and action, particularly how we perceive time and recognise faces
  • Memory and learning, including models of episodic and working memory
  • Language, including word production, sentence comprehension, and discourse processing
  • Thinking, specifically problem solving, deductive reasoning and judgement and decision making.
Development

This class reviews the ways that children develop from infancy right through to the end of adolescence. Key theories are presented and used to explore the extent to which children’s development is continuous or stage-like and whether specific skills develop more quickly than others. Issues relating to infancy, ‘theory of mind’ (understanding others’ thoughts and beliefs), executive function (planning and monitoring abilities), language, and communication form the core themes in the class.

Psychobiology

The purpose of this class is to provide the opportunity for you to learn the basic principles of brain function, and to encourage you to address the implications of this understanding for their own view of how behaviour is generated. It includes coverage of electrophysiology and psychopharmacology, neuroanatomy, research methods in neuroscience. There are focused sections relating to the visual system and the motor system.

Social Psychology

This class allows you to consider current ideas and positions within social psychology. Four themes drive the class

  • Attitudes and attitude change, covering the Theory of Planned Behaviour and the Health Belief Model
  • Identity, with a focus on social, personal and group identities
  • Prejudice, connecting both attitudes and identities, and covering a broad range of areas such as social representations, stereotyping, prejudice and conflict
  • Epistemology, where consideration is given to the theory of knowledge, how social psychological knowledge is produced, and to what effect

Year 4

Marketing

Brand Management

The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.

More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.

Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.

Social Marketing

This course aims to build on your knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume ‘too little’ and who suffer from hunger.

The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.

Dissertation
The dissertation is an important part of the fourth year programme. Single honours students are required to submit a dissertation in Marketing while joint Honours students can submit a dissertation in Marketing or in their other Honours subject.
Elective classes
Advances in Consumer Behaviour

This class provides you with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop your ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.

The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.

Managing Customer Relationships
The class explores the development of relationship marketing from its transactional roots and introduces concepts such as: CRM, customer loyalty, customer equity and customer perspectives on relationships. A contemporary look at relationships within marketing is introduced through examination of S-D Logic, co-creation and customer engagement, these highlight how firms build and utilise relationships with a customer ‘resource’ to create and offer increasingly more specialised and individualised offerings.
Managing Integrated Marketing Communications: Theory & Practice
The class will create a learning environment in which you can enhance your knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.
International Business Management

This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.

Sports Marketing

This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.

Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.

Psychology

Dissertation in Psychology

The dissertation is an opportunity for you to undertake an original piece of research, closely supervised by a single member of staff. Planning for the dissertation begins in year 3, and dissertations can be of such high standards that they are subsequently published in peer-reviewed academic journals.

Advanced Organisational Behaviour

This class is offered by the Strathclyde Business School, and draws on current themes in Human Resource Management understood from the perspective of micro-organisational behaviour theory and research. Although the theoretical underpinning of the material covered is primarily about work and organisational issues at the level of individual behaviour in organisations, a contextual understanding of these issues is also encouraged.

 

Advanced Psychological Theory & Practice I & II

If you take only one of these classes, you'll choose two of the following topics.

If you take both these classes, you're permitted to choose four:

  • Qualitative Methods
  • Social Development
  • Psychoanalytic Personality Psychology
  • Cognitive Impairment in Psychological Disorders
  • Practical Aspects of Memory
  • Artificial Intelligence

 

 

Advanced Psychological Theory & Practice I & II topics
Qualitative Methods

This class will offer you the opportunity to develop a deeper theoretical and practical understanding of advanced qualitative research methodologies. It aims to support and develop your understanding of the epistemological and theoretical assumptions behind various qualitative methodologies, specifically:

  • discourse analysis
  • conversation analysis
  • grounded theory
  • interpretative phenomenological analysis
  • narrative analysis. 
Social Development

Social development is a specialised, though broad, area of developmental psychology. It covers the development of all aspects of social behaviour, social influence and social reasoning. This class is intended for students who already have some grounding in developmental psychology and who wish to study advanced topics in depth.

Particular attention is paid to the interacting contributions of biological, cognitive and environmental factors. The lecture-based component of the course covers a range of core topics. These include:

  • Infant social behaviour and understanding
  • attachment
  • aggression
  • gender
  • ethnicity and ethnic attitudes
  • social cognitive development
  • social development in adolescence
Psychoanalytic Personality Psychology

This class will consider the historical and conceptual development of Psychoanalytic Personality Psychology, tracing its development from Freud’s work, through the work of the early Object Relations theorists, to modern approaches to Object Relations and Attachment theory.

It aims to critically assess the contribution that Psychoanalytic and Attachment theorists and practitioners can make to understanding personality. It promotes theoretical insight and reflective learning by engaging you with nomothetic studies of various aspects of psychoanalytic principles in practice such that links to discussions of theory are established.

In addition to lectures, you'll analyse personalities of two notable characters in history, critically assessing what unique insights into their nature's psychoanalytic theory can add to those of approaches rooted in cognitive-behavioural theories. You'll then be further encouraged to identify the links between background literature and the complexity of whole personalities. 

Cognitive Impairment in Psychological Disorders

This class will explore the theoretical underpinnings of the short and long term memory systems (working, episodic, semantic) and related cognitive functions (eg executive functions), the methodological issues relating to their assessment, and how aspects of cognitive function have been implicated in specific clinical disorders.

Lectures which explore theoretical models of these memory aspects will be followed up with more specific and applied lectures and class discussions about the role of working memory and other executive functions in Attention Deficit Hyperactivity Disorder, Williams syndrome, episodic memory in Obsessive Compulsive Disorder, and cognitive control, rumination and memory in depression. 

Practical Aspects of Memory

The focus of this class is to highlight the issue of generalisability of psychological theory with specific reference to memory. This approach encourages you to assess theories, developed in the laboratory, for their generalisability to real life applications, and, thereby, develops their critical analysis skills.

The two fields which are considered are forensic and clinical psychology. In the forensic domain the areas covered relate to the accuracy and completeness of eyewitness memory, and the assessment of line-up procedures and interview techniques used by the police, with practical recommendations made as to which situations and contexts certain procedures will be useful. In terms of clinical psychology, we will largely be focusing on the validity of repressed memories, with implications for ethically treating clients, and the important role of context in determining the veracity of a claim of recovered memories. 

Artificial Intelligence

This class will introduce you to some of the core topics in Artificial Intelligence, of both the traditional, symbol-manipulation and the more recent connectionist varieties. AI simulations in the areas of visual perception, language, memory and learning will be discussed to allow the exploration of key theoretical debates.

You'll develop an understanding of the relevance of artificial intelligence for psychology, and vice versa, and contrast the ‘analytic’ approach of experimental psychology with the ‘synthetic’ approach of AI. 

Advanced Psychological Theory & Practice III & IV

If you take only one of these classes, you'll choose two of the following topics.

If you take both these classes, you're permitted to choose four:

  • Perception & Action
  • Forensic 
  • Physiological Psychology
  • Psychology of Language
  • Performance Psychology
  • Health Psychology
  • Neuropsychology of Ageing & Dementia

 

Advanced Psychological Theory & Practice III & IV topics
Perception & Action

Perception and action is one of the major fields in contemporary cognitive psychology and neuropsychology. This class provides an opportunity for you to explore the field at an advanced level and achieve in-depth understanding of three key areas:

  • Theoretical approaches to the problem of perception, paying particular attention to the contrasting perspectives and contemporary debate between ‘information processing’ versus ‘ecological’ theories of perception. 
  • The ways in which perceptual information is used in the planning and control of action both in laboratory studies and in ‘real world’ activities such as tennis, cricket, athletics, high-diving and driving. 
  • The role of cognitive maps and other representations of space in controlling perceptual activity. How cognitive representations of space are used to navigate around the external environment in children versus adults, and in blind versus sighted people. We also explore some of the spatial representations found in other species and explore how these can give rise to extraordinary spatial abilities.

 

Forensic

This class will consider the historical and conceptual development of forensic psychology.

It'll build on your earlier work, specifically on your knowledge of the psychology of individual differences and, more generally, on their skills in applying research methods in psychology. The class aims to critically assess the contribution that forensic psychology researchers and practitioners can make to the criminal justice system.

It'll promote theoretical insight and reflective learning by engaging you with both nomothetic and idiographic studies of various aspects of the work of forensic psychologists such that links to discussions of theory are established. In addition to lectures, you'll analyse real examples of the forensic psychologist’s work, specifically by reporting on the psychological dynamics of a police interview, and by applying psychological theory to the analysis of a criminal personality. 


Physiological Psychology

The main purpose of this class is to provide a selective overview of the physiological and neural substrates of motivational states. The two motivational states that are covered in this stream are hunger and sexual motivation. To help you understand these two motivational states, a number of other topics have to be covered to provide the required background knowledge:

  • evolution
  • the development of  the nervous system including the roles of genes and the environment in development
  • euro-anatomy
  • threats and incentives
  • self-regulation 
  • sexual differentiation
These topics will be new to you. You must learn new vocabulary and learn about basic physiological processes and neuro-anatomy. You'll also have to integrate this information to think about the psychological implications and consequences of these neural processes. 
Psychology of Language

The class will explore some of the key issues in psycholinguistic research such as pragmatic aspects of language use, language development, second language processing. You'll understand some of the key concepts in these areas (eg common ground theory, egocentricity in language processing, language transfer), and will be able to critically evaluate the key scientific findings relating to them. You'll also appreciate the main experimental paradigms/techniques that are used in the field. 

Performance Psychology

Psychological factors are recognised as having an essential role in the attainment of success in all aspect of performance, especially in sport. In this class, issues relating to the psychology of elite performance, individual and group processes and the acquisition of complex motor skills will be examined. The aim of the topic stream is to provide you with an in-depth understanding of:

  • Psychology of elite performance
  • The relationships between anxiety and performance will be evaluated, and the ways elite performers cope with the pressure will be assessed
  • Individual and group processes in sport: An evaluation of leadership styles and group and team dynamics will be undertaken
  • Motor skill acquisition and performance: current theoretical issues in the development of skilled motor behaviours will be analysed

 

Health Psychology

You'll be provided with a comprehensive grounding in the theories, methods and evidence base of health psychology. In addition, this class will provide opportunities for you to apply your knowledge to real world health problems. This combination of knowledge and practical application will enable you to make informed judgements about postgraduate study and training within the discipline. It'll also support any effort to gain employment within health related jobs, such as health promotion. 

Neuropsychology of Ageing and Dementia

This class will offer you the opportunity to acquire an in-depth understanding of the theories and empirical data that are relevant within the field of neuropsychology of ageing and dementia.

It'll cover the differences between normal and pathological decline in old age and will provide information on the neuropsychological profiles and pathologies which characterise different forms of dementia.

You'll learn to identify the features which can aid early diagnosis and differential diagnosis of the dementias (eg for Alzheimer's disease, Frontotemporal dementia, Vascular dementia and Parkinson’s disease dementia, Lewy body dementia). You'll become familiar with how different aspects of cognition are distributed within the brain and will be aware of the consequences of impairment. Different methodologies that are used for the study of the dementias will be explored (eg neuropsychological assessment, functional and structural neuroimaging) and you'll learn to critically evaluate the benefits and pitfalls of each method.

 

Study abroad
Erasmus International Work Placement

This class is an option which is available to a restricted number of students who'll apply to take part. It involves a placement with a European University partner working in a research team during the summer between years 3 and 4. Additional assessment is the completed during semester 1 of year 4.

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by one of more forms of individual and/or group coursework.

In some cases, you can get exemption from the final exam if you achieve a specific mark for your coursework (and satisfying attendance requirements). You’ll normally have one opportunity to be re-assessed for a failed class. For exams, this normally takes place during the summer.

Assessment methods are varied and include class tests, essays, practical reports, dissertations, individual presentations, group presentations, and degree examinations. 

Individual classes often use more than one form of assessment. These assessment procedures give opportunities for students to excel in different ways and help them to learn how to perform well under different demanding conditions.

Learning & teaching

Teaching is over two semesters in blocks of 12 weeks.  Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, practical labs, online wikis, problem-based learning and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

Many of our Marketing classes have guest speakers throughout the year from leading experts e.g. Procter & Gamble, Clydesdale Bank, Accenture, Leith Agency, LIDL.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3.

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

The programme builds your confidence and entrepreneurial capabilities, and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics.  



Entry requirements

Minimum grades

Required subjects are indicated following minimum accepted grades.

Highers

1st sitting: AAAB or AABBB; 2nd sitting: AAABBB (English B, Maths National 5B/Intermediate 2; Higher Maths B for combinations with Finance)

A Levels

Minimum entry requirements: BBB (GCSE English Language B or Literature B; Maths GCSE B/A Level B for combinations with Finance)

Typical entry requirements: ABB (GCSE English Language B or Literature B; GCSE Maths B/A Level B for combinations with Finance)

International Baccalaureate

33 (no subject below 5 and including English SL5, Maths SL5/Maths Studies 5)

HNC/HND

Successful completion of relevant HNC/HND at first attempt with A passes in all graded Units.  Contact Business School Admissions for advice on entry to Year 2.

Irish Leaving Certificate

AAABBB at Higher level, including English and Maths

Required subjects
  • English: Higher level B
  • Maths: Ordinary level at B or Higher level at B for combinations with Finance
  • Maths for combinations with Mathematics & Statistics: Higher level A

Additional information

Advanced Highers

An Advanced Higher and a Higher are given equal credit and the grades for each qualification count towards the total grades required.

Deferred entry

Deferred entry not accepted.

Admission to Honours

All students will be admitted as potential Honours students. Students may exit with a Bachelor of Arts degree at the end of year three of the Honours programme if they have accumulated at least 360 credits and satisfied the appropriate specialisation requirements. For admission to the final year of the Honours course, a student must have qualified for the award of the Bachelor of Arts degree and achieved an approved standard of performance.

English language requirement

A pass in an English language qualification is normally required from applicants outside the UK whose first language is not English. The following provides information on the main qualifications considered for entry to the Business School undergraduate degree courses.

IELTS: Minimum overall band score of 6.5 (no individual test score below 5.5)

Widening access

We want to increase opportunities for people from every background. Strathclyde selects our students based on merit, potential and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.

Find out if you can benefit from this type of offer.

International students

Find out entry requirements for your country.

Degree preparation course for international students

We offer international students (non EU/UK) who do not meet the entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation year programme at the International Study Centre. To find out more about these courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future.

You can also complete the online application form, or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Fees & funding

How much will my course cost?

All fees quoted are for full-time courses and per academic year unless stated otherwise.

Scotland/EU

  • 2017/18 - £1,820

Rest of UK

  • 2017/18 - £9,250

Bachelor degrees at Strathclyde will cost £9,250 a year, but the total amount payable will be capped at £27,750 for students on a four-year Bachelors programme. Students studying on integrated Masters degree programmes – for example MSci, MEng and MPharm – will pay £9,250 for the Masters year.

International

  • 2017/18 - £13,500

Additional fees

Marketing

Course materials & costs

Undergraduate and Honours materials comprise of textbooks and course handbooks. All of the compulsory handbooks are available free on Virtual Learning Environment (VLE). Recommended texts cost on average £50 per text. Copies are available free from the library.

Honours students will need to cost for the binding of a dissertation and the purchase of a CD or pen drive for copy. Printing costs at the University are four pence per page in black and white and £3 for binding. The cost of a pen drive or CD will vary dependent on the store purchased from.

Psychology

Course materials & costs

All recommended texts and computer software packages are available from the University Library and Pegasus.

Other costs

Students should purchase a standard calculator. It's required for the duration of the course.

Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my studies?

Students from Scotland and the EU

If you're a Scottish or EU student, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.

For more information on funding your studies have a look at our University Funding page.

Students from England, Wales & Northern Ireland

We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales

You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.

International Students (Non UK, EEA)

We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.

Available scholarships

We have a wide range of scholarships available. Have a look at our scholarship search to find a scholarship.

Careers

Graduates who specialise in marketing have excellent business awareness and can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Psychology graduates can continue their studies to become professional psychologists and work in areas such as clinical, educational, occupational psychology, or in research.

Among the range of other possible careers are teaching, human resource management, careers guidance, social work, market research, recruitment consultancy, counselling, management and professional positions throughout the private and public sectors.

Employers will be particularly interested in your ability to gather, evaluate and communicate complex ideas, to analyse and interpret quantitative data, and to apply psychological knowledge in professional contexts: all skills that the study of psychology will help you to develop.

Contact us

Apply

How to apply – 10 things you need to know

  1. All undergraduate applications are made through UCAS
    Go to the UCAS website to apply – you can apply for up to five courses.
  2. It costs £12 to apply for a course
    The cost is £23 for two to five courses.
  3. The deadline is 15 January each year
    This is the application deadline for most courses. However, please check the details for your particular course. View a full list of UCAS key dates.
  4. You might be asked to attend an interview
    Most of our courses make offers based on the UCAS application. However some might ask you to attend an interview or for a portfolio of work. If this is the case, this will be stated in the prospectus entry requirements.
  5. It’s possible to apply directly to Year 2
    Depending on your qualifications, you might be able to apply directly to Year 2 - or even Year 3 - of a course. Speak to the named contact for your course if you want to discuss this.
  6. There’s three types of decision
    • unconditional – you’ve already met our entry requirements
    • conditional – we’ll offer you a place if you meet certain conditions, usually based on your exams
    • unsuccessful – we’ve decided not to offer you a place
  7. You need to contact UCAS to accept your offer
    Once you’ve decided which course you’d like to accept, you must let UCAS know. You don’t need to decide until you’ve received all offers. UCAS will give you a deadline you must respond by.

    You’ll choose one as your firm choice. If the offer is unconditional or if you meet the conditions, this is the course you’ll study.

    You’ll also have an insurance choice. This is a back-up option if you don’t meet the conditions of your first choice.
  8. You don’t need to send us your exam results (Scotland, England & Wales)
    If you’re studying in Scotland, England or Wales, we receive a copy of your Higher/Advanced Higher/A Level results directly from the awarding body. However, if you are studying a different qualification, then please contact us to arrange to send your results directly.
  9. We welcome applications from international students

    Find out further information about our entry and English language requirements.

    International students who don’t meet the entry requirements, can apply for our pre-undergraduate programmes.

    There’s also an online application form.

    For further information:
  10. Here’s a really useful video to help you apply

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