BA Joint Hons Spanish & Marketing

This course will further your knowledge of the Spanish language and develop the skills of reading, writing, listening and speaking in the Spanish language through intensive practical and communicative language work. This course aims to bring you up to level A2 of the Common European Framework of Reference for Languages. You'll extend your knowledge of the cultures of the Spanish-speaking world and focus on the development of contemporary Latin America and on how issues relating to it are reflected in its cultural production (for example, films, journalism, songs).

Following on from Spanish 1A, this course will broaden your knowledge of the Spanish language, and enhance basic skills already acquired in reading, writing, listening and speaking. This course aims to bring you up to level A2+ of the Common European Framework of Reference for Languages. It'll also introduce you to new aspects of the culture of Spain through the materials used. Practical language activities, such as pair and small group work and intensive exposure to Spanish through audio, video and written texts, will enable you to progress from the levels achieved in Spanish 1A. Successful completion of this class will enable students to take Spanish 2A in semester 1 of second year.

This course aims to give an introduction to the Spanish language, assuming limited or no previous knowledge of Spanish. It introduces everyday Spanish language, as well as certain aspects of the cultures of the Spanish-speaking world. The class is intended to help students to develop the skills of reading, writing, listening and speaking in basic Spanish.

This course builds on and develops the knowledge acquired in Introduction to Spanish 1A. The class will broaden your knowledge of Spanish language and enhance skills already acquired of reading, writing, listening and speaking in basic Spanish. This class also introduces students to new aspects of the culture of the Spanish-speaking world.

Marketing is a key part of any successful business, and a good theoretical and practical knowledge of the subject will be of immense benefit to an aspiring manager or entrepreneur. In this class, you'll be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.

This course will introduce you to more complex and formal areas of language, and enable you to develop further the skills of reading, writing, listening and speaking in the Spanish language. It'll also introduce you to certain aspects of the different cultures of Spain and Latin America through the materials used. Practical language activities such as pair and small group work and intensive exposure to the Spanish language through audio, video and written texts will build on what you already know, and give you a feel for the Spanish language as it is used in professional contexts. This course aims to bring you up to level A2+/B1 of the Common European Framework of Reference for Languages.

This course builds on and develops the knowledge acquired in Spanish 2A and will introduce you to yet more complex and formal areas of language, improving and developing further the skills of reading, writing, listening and speaking in the Spanish language. It'll also introduce you to certain aspects of the culture of Spain and Latin America through the materials used. Practical language activities such as pair and small group work and intensive exposure to the Spanish language through audio, video and written texts will build on what you already know, and give you a feel for the Spanish language as it is used in professional contexts. Successful completion of this class will enable students to take Spanish at third-year level. This course aims to bring you up to level B1+ of the Common European Framework of Reference for Languages.

This course will explore the interlinked themes of independence and isolation in Spain and Latin America. The class is intended to give students a broad overview of Spanish and Latin American social, political and cultural history through the examination of specific texts and films, as well as to develop their critical and research skills.

Many of the fundamental concepts of marketing are based on an ability to understand consumers and how these concepts can be implemented more effectively when adequate information about the market and potential consumer behaviour is available.

In this module you will explore factors that influence consumer behaviour and shape consumption practices. The module will draw upon psychological theories to examine how memory, social influence, personality, attitudes and learning influences consumers. You will develop an understanding of consumer behaviour from both managers and consumers perspectives.

The module will also introduce you to key concepts and techniques in market research and how market research can be used to understand consumers changing behaviours. The module will provide you with an in depth understanding of qualitative and quantitative research methods and prepare you for practical market research projects.

You will also gain an opportunity to acquire an industry recognised qualification from the Market Research Society.

The assessment for this module is a combination of individual and group coursework.

The service sector is large and a growing feature of the UK economy. In addition, most manufacturing, and product-based organisations (e.g., IBM) encompass extensive service functions as well as product operations. As consumers, we purchase services everyday- be it retail banking, shopping at a supermarket, going to a restaurant, visiting the hairdresser, using transportation services, or engaging with experiential services such as tourism, sports, theatre. Therefore, it is important to understand the problems and challenges in designing and delivering high quality services for customers and businesses.

This module will encourage you to explore and reflect on real world services. The module will help you understand the unique characteristics of services and how service organisations require a distinct approach to marketing strategy both in its development and in its execution. You will draw upon your foundational learning knowledge of marketing in Year 1 such as the marketing mix and further learn about the extended marketing mix.

The module will also provide you with insight into service retailers. You will learn about key elements of service retailers that influence the development of retail strategies and the interaction between consumers and retailers at both in-store and online operational levels. You will also develop an understanding of the dynamic nature of supply chains and innovative distribution channels. You will explore different retail contexts and the supply chain relationships required to create value alongside strategies for sustainable practices.

The assessment for this module is a combination of individual and group coursework.

This course builds on and develops the knowledge acquired in Spanish 2B and will consolidate the students’ knowledge and use of the Spanish language within an appropriate cultural context in order to enable the student to live, study and work in a Spanish-speaking country. This course aims to bring you up to level B2 of the Common European Framework of Reference for Languages.

This course aims to build on and develop the knowledge acquired in Spanish 3A and will focus on two relevant topics which includes the preparation for the year abroad. This course aims to bring you up to level B2+ of the Common European Framework of Reference for Languages. In addition to the final exam, a comprehensive project will comprise the other 50% of your final mark for this course. This project will enable you to put into practice and further develop the linguistic skills and cultural knowledge you have developed since you started studying Spanish at Strathclyde.

This course builds on and develops the knowledge acquired in Independence and isolation in Spain and Latin America - Hispanic Studies 2 (R4200), and adds a dimension of critical and theoretical awareness, as well as developing critical skills through a study of individual texts and films from Spain and different countries of Latin America, to build an understanding of the history and cultures in which they were produced.

The module aims to equip you for a career in strategic marketing in various industries. It is important for marketers to obtain a good understanding of various perspectives on marketing strategy and to develop the ability to evaluate, design and implement a sustainable and profitable marketing strategy. 

In this module you will learn strategy formulation and planning aspects associated with strategic marketing in domestic and international contexts. The module will further stimulate your thinking around questions such as:

1. Why some products or services succeed and why others fail?
2. What are the challenges involved in designing and implementing a profitable and sustainable marketing strategy?

The assessment for this module is a combination of individual and group coursework.

Every business, organisation and media outlet relies on traditional and digital communications to communicate their products and services to consumers and businesses. As the change and consumption of different media continues to increase, there is a demand for graduates to embrace new technologies and engage in innovative content creation for traditional and digital marketing communications.

In this module you will explore the various forms of traditional and digital marketing communications. You will gain an understanding of the strategic role of marketing communications and the integration of both traditional and digital communications to develop a marketing communications plan. You will further explore the role of social media marketing and mobile marketing in the digital world and learn how to develop a digital marketing campaign using a range of digital tools such as SEO, PPC, Google AdWords etc.

The assessment for this module is a combination of individual and group coursework.

This is the year abroad, spent either studying in a foreign university or working as a language assistant or on a work placement. This year is compulsory to gain entry into Honours.

There are three strands in the Spanish 4 Language programme, which are closely integrated with each other: Language A (writing in Spanish), Language B (analysis and translation into English of Spanish texts), and Language C (oral presentation and interpreting). The programme will enable students to function in the target language at a sufficiently high level of ability, both spoken and written, to be accepted as a fully competent member of the target language community, and effectively to discharge a professional role within and/or in relation to that community.

This is a level four Honours class designed to build on the knowledge of Hispanic cultural studies acquired in Spanish and Latin American Studies 1A, II and III. The purpose of this class is to explore contemporary issues in Hispanic cultures. Class content will reflect the research specialisms of staff in Spanish and the actual texts and films studies may vary from year to year to reflect student demand and staff availability, as determined by the research focus of the subject. Each year, the class will focus on specific aspects of Hispanic history, politics, society and/or cultures. For example, possible class titles are: Gender and Sexuality in the Hispanic world; The Politics of the Fantastic in Hispanic Fiction and Film; Dictatorship and Resistance in Hispanic Cinema.

This course builds on and develops the knowledge on Latin American literature and culture acquired in Spanish and Latin American Studies II and III; and adds a dimension of theoretical analysis, as well as developing critical skills through a study of texts from the different countries of Latin America.

Rooted in the Spanish History of Ideas, this course explores the condition and motivations for the development of some of the existing main currents of thought in Spain since 1989. It encourages a critical understanding of Spanish history and contextualises the work of several Spanish seminal thinkers (Unamuno, Ortega, Azaña and Zambrano) and it explores their thought in relation to the key themes of the course: ideas, beliefs, and identity.

The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.

More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.

Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.

This course aims to build foundational knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume 'too little' and who suffer from hunger.

The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.

This class provides students with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop students’ ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.

The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.

This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.

The class will create a learning environment in which students can enhance their knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.

This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.

Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.

This class explores sustainability and the role of marketing in society as an agent of change. Marketing as a discipline is often tarnished by the assumption that it focuses on encouraging overconsumption, driving sales for sales sake and is misleading the public. Whilst this is often true, marketing also has a substantial role to play in tackling the biggest challenges in our society, and in particular driving societal discourse and market change towards the attainment of the Sustainable Development Goals (SDGs).

This class builds from a foundation of evidence-based marketing, driven by systems thinking, understanding full product and service life cycles and fact-led decision-making. Ensuring the claims made and communication approaches employed are substantiated, well-designed and targeted at change for good. A number of different techniques are explored to identify and exploit vectors for change through different approaches to understanding market systems, targeting key stakeholders to drive change, and marketing tactics for reshaping market, organisational and consumer behaviour. The class is an advanced marketing class, assuming a sound grounding in areas of consumer behaviour, branding, strategic marketing and marketing research as a foundation on which more advanced concepts can be built.