These two projects will focus on large international firms. The first project will develop and evaluate metrics to assess sustainability, reputation, and trust. The methodology will be case study and survey based. Measuring then linking corporate sustainability, sustainable finance, Government policy, and organizational trust provides a significant challenge to decision-makers. The second project will develop a cybernetic model capturing the systemic and circular causal relationships between corporate social media communications, shareholder opinion, market reaction, government, public opinion as well as private and public sector influences. As the research from the first project develops it is anticipated there will be synergies with the second in linking and identifying associated influences on key metrics of sustainability, reputation and trust. The second project will be primarily based on SDG (UN Sustainable Development Goals) related social media communications data, supplemented with interviews from relevant experts to structure the model.

Further information

These projects will form part of a collaboration between the School of Management at Politecnico di Milano and the School of Environment, Enterprise and Development at the University of Waterloo.

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