Images of Research: Innovation for the global good

ImagineD: Realising your imagination

Category: Digital connections

An artistic representation of a person with a brain scanning device on the right side of their head, designing a product in a virtual reality environment

The ImagineD research project envisions a future for Computer Aided Design where designers can seamlessly realise their imagination in the digital world. To achieve this vision, we are combining multidisciplinary expertise to study cognitive, neural and gestural activity in creative design. This image shows our vision and the results from our neurological research, highlighting the regions of the brain associated with product design engineering ideation.

Entrant: Alex Duffy , Design, Manufacture and Engineering Management

Copyright: Alex Duffy

Funding: Engineering and Physical Sciences Research (EPSRC): EP/M012123

Collaborators: Madeleine Grealy