Images of Research: Hope for humanity
Category: Hope for humanity
Dressing our way to extinction
The rise of fast fashion has fuelled mass consumption and a thoughtless throwaway attitude towards clothing. Responding to the demand it has created, the fashion industry churns out cheap clothing at huge cost to the environment. Our research aims to break the vicious cycle; empowering the consumer with knowledge and the ability to reduce demand, industry could be forced to adopt a more sustainable approach to fashion.
Entrant: Marsaili Mainz , Marketing
Copyright: Marsaili Mainz
Collaborators: Damiann Shields (retoucher), Anna Freemantle
Entrant profile: https://pureportal.strath.ac.uk/en/persons/marsaili-mainz