Images of Research: Hope for humanity

Dressing our way to extinction

Category: Hope for humanity


A dressed up woman runs down a street chased by zombie-like people with fire in the background

The rise of fast fashion has fuelled mass consumption and a thoughtless throwaway attitude towards clothing. Responding to the demand it has created, the fashion industry churns out cheap clothing at huge cost to the environment. Our research aims to break the vicious cycle; empowering the consumer with knowledge and the ability to reduce demand, industry could be forced to adopt a more sustainable approach to fashion.

Entrant: Marsaili Mainz , Marketing

Copyright: Marsaili Mainz

Collaborators: Damiann Shields (retoucher), Anna Freemantle


Entrant profile: