Entrant:  Catherine Chavula

Copyright:  Dr Catherine Chavula and Dr Cassandra Kist

AI:  Canva Magic Media

Beauty content is everywhere online. How do people make choices? 

The image illustrates that when searching for beauty content, people select information that reflects their own appearance. This includes selecting images or videos with people whose physical characteristics, such as skin tone and body type, closely resemble their own. 

Our research highlights the need for more inclusive digital platforms that support people to find beauty information fit for their bodies.