tablet

Strathclyde Business School Department of Marketing

Recent Doctoral Awards: Theses Supervised in our Department

  • Exploring leaders' strategies for managing negative emotions of sales people

    Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

    Year completed: 2016

  • Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand

    Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

    Year completed: 2016

  • Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand

    Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

    Year completed: 2016

  • Examining the Online Customer Experience during a Utilitarian Search for Online Business Advisory Information and Services

    Supervisors: Professor Alan Wilson, Dr Michael Harker

    Year completed: 2016

  • Online fashion shopping experiences: web atmospherics and consumer's emotions

    Supervisors: Dr Stephen Tagg, Dr Beverly Wagner

    Year completed: 2016

  • Value (Co-)Creation in Third-party Logistics Outsourcing Relationships

    Supervisors: Dr Beverly Wagner, Dr Fred Lemke

    Year completed: 2016

  • International opportunity enactment by small and medium sized enterprises in the UK

    Supervisors: Dr Aliakbar Jafari, Professor Eleanor Shaw

    Year completed: 2015

  • Understanding Muslim consumers acceptance of self-service-technologies

    Supervisors: Dr Stephen Tagg, Dr Kathleen Hamilton

    Year completed: 2015

  • An Examination of the Value Co-Creation Processes at the Micro Level in a Healthcare Setting: A Dyadic Approach

    Supervisors: Professor Alan Wilson, Dr Fred Lemke

    Year completed: 2015

  • Framing Practices Socialities and Spaces of Consumption in Vintage

    Supervisors: Dr Paul Hewer, Dr Juliette Wilson

    Year completed: 2014

  • Willingness to pay for customised solutions in a B2B environment - the perspective of purchasing and marketing professionals

    Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

    Year completed: 2014

  • Consuming Lourdes: an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic Sanctuary of Lourdes, France

    Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

    Year completed: 2014

  • The Effect of Internal Market Orientation, Internal Dynamics and Knowledge Management Strategies on NSD Project Performance

    Supervisors: Professor Spiros Gounaris, Professor Alan Wilson

    Year completed: 2014

  • Key Elements of Building and Developing Online Communities

    Supervisors: Professor Alan Wilson, Dr Fred Lemke

    Year completed: 2014

  • Evaluating the credibility of online social content, during an active purchase decision

    Supervisors: Professor Alan Wilson, Dr Stephen Tagg

    Year completed: 2013

  • Drawing the line: understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

    Supervisors: Professor Alan Wilson, Dr Michael Harker

    Year completed: 2013

  • Innovating for Value: An Agenda and Framework for Research and Management in Industrial Networks

    Supervisors: Professor Spiros Gounaris, Dr Beverly Wagner

    Year completed: 2013

  • High growth firms in Scotland: Customer perceived value creation and rapid firm growth

    Supervisors: Professor Alan Wilson, Dr Catherine Demangeot

    Year completed: 2013

  • 'Consuming Kate' - unpacking royal celebrity

    Supervisors: Dr Kathleen Hamilton, Dr Beverly Wagner

    Year completed: 2013

  • Ambivalences of Consuming Social Technology: Understanding how the Practice of Friendship and Construction of the Public Self has been Affected by Social Technology

    Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner

    Year completed: 2013

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114
 sbs-adviser@strath.ac.uk 

 Postgraduate admissions
 +44(0)141 553 6105 / 4590
 sbs.admissions@strath.ac.uk

Address

Strathclyde Business School
University of Strathclyde
199 Cathedral Street
Glasgow
G4 0QU

Triple accredited

AACSB, AMBA and Equis logos
Winner THE 2016 Business School of the year logo
PRME logo