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Strathclyde Business SchoolDepartment of Marketing

Recent Doctoral Awards: Theses Supervised in our Department

  • Investigating consumer confusion from a cultural perspective: evidence from the Saudi Arabian smartphone market

    Supervisors: Dr Graeme McLean, Professor Spiros Gounaris     

    Year completed: 2019

  • Understanding tourists' holiday destination choices through the construct of perceived value

    Supervisors: Professor Spiros Gounaris, Dr Michael Marck    

    Year completed: 2019

  • Customers' Behavioural Contribution to the Service Encounter

    Supervisors: Professor Alan Wilson, Professor Fred Lemke   

    Year completed: 2018

  • Negatively-valenced Influencing Behaviour : Forms, Triggers and Impacts

    Supervisors: Dr Matthew Alexander, Dr Samantha Murdy  

    Year completed: 2018

  • "Talkin 'Bout Regeneration:" Exploring Place Consumtion, Consumer and Spatial Vulnerability in a Neighbourhood Community

    Supervisors: Dr Paul Hewer, Dr Kathy Hamilton  

    Year completed: 2018

  • The influence of social eWOM information on attitude formation for aesthetic products: the case of fine art

    Supervisors: Professor Alan Wilson, Dr Andrea Tonner 

    Year completed: 2018

  • Investigating the impact of strategic brand management on export performance in the B2B context

    Supervisors: Professor Spiros Gounaris, Professor Alan Wilson  

    Year completed: 2018

  • Explicating natural-resource-based view capabilities

    Supervisors: Professor Beverly Wagner, Professor Jillian MacBryde  

    Year completed: 2018

  • Reputation Interrupted: eWOM Brand Image Disruptions in a Shareworthy World

    Supervisors: Professor Alan Wilson, Professor Spiros Gounaris 

    Year completed: 2018

  • A Human Interaction Approach to Networking Capabilities and International Opportunity Enactment: An Exploration of German High Technology SMEs

    Supervisors: Dr Aliakbar Jafari, Dr Michael Harker 

    Year completed: 2017

  • Footsteps into the Forgotten: Consuming Obsolescence

    Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner

    Year completed: 2017

  • Exploring leaders' strategies for managing negative emotions of sales people

    Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

    Year completed: 2016

  • Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand

    Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

    Year completed: 2016

  • Examining the Online Customer Experience during a Utilitarian Search for Online Business Advisory Information and Services

    Supervisors: Professor Alan Wilson, Dr Michael Harker

    Year completed: 2016

  • Online fashion shopping experiences: web atmospherics and consumer's emotions

    Supervisors: Dr Stephen Tagg, Dr Beverly Wagner

    Year completed: 2016

  • Value (Co-)Creation in Third-party Logistics Outsourcing Relationships

    Supervisors: Dr Beverly Wagner, Dr Fred Lemke

    Year completed: 2016

  • International opportunity enactment by small and medium sized enterprises in the UK

    Supervisors: Dr Aliakbar Jafari, Professor Eleanor Shaw

    Year completed: 2015

  • Understanding Muslim consumers acceptance of self-service-technologies

    Supervisors: Dr Stephen Tagg, Dr Kathleen Hamilton

    Year completed: 2015

  • An Examination of the Value Co-Creation Processes at the Micro Level in a Healthcare Setting: A Dyadic Approach

    Supervisors: Professor Alan Wilson, Dr Fred Lemke

    Year completed: 2015

  • Framing Practices Socialities and Spaces of Consumption in Vintage

    Supervisors: Dr Paul Hewer, Dr Juliette Wilson

    Year completed: 2014

  • Willingness to pay for customised solutions in a B2B environment - the perspective of purchasing and marketing professionals

    Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

    Year completed: 2014

  • Consuming Lourdes: an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic Sanctuary of Lourdes, France

    Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

    Year completed: 2014

  • The Effect of Internal Market Orientation, Internal Dynamics and Knowledge Management Strategies on NSD Project Performance

    Supervisors: Professor Spiros Gounaris, Professor Alan Wilson

    Year completed: 2014

  • Key Elements of Building and Developing Online Communities

    Supervisors: Professor Alan Wilson, Dr Fred Lemke

    Year completed: 2014

  • Evaluating the credibility of online social content, during an active purchase decision

    Supervisors: Professor Alan Wilson, Dr Stephen Tagg

    Year completed: 2013

  • Drawing the line: understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

    Supervisors: Professor Alan Wilson, Dr Michael Harker

    Year completed: 2013

  • Innovating for Value: An Agenda and Framework for Research and Management in Industrial Networks

    Supervisors: Professor Spiros Gounaris, Dr Beverly Wagner

    Year completed: 2013

  • High growth firms in Scotland: Customer perceived value creation and rapid firm growth

    Supervisors: Professor Alan Wilson, Dr Catherine Demangeot

    Year completed: 2013

  • 'Consuming Kate' - unpacking royal celebrity

    Supervisors: Dr Kathleen Hamilton, Dr Beverly Wagner

    Year completed: 2013

  • Ambivalences of Consuming Social Technology: Understanding how the Practice of Friendship and Construction of the Public Self has been Affected by Social Technology

    Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner

    Year completed: 2013

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114
 sbs-adviser@strath.ac.uk 

 Postgraduate admissions
 +44(0)141 553 6116/6105/6117
 sbs.admissions@strath.ac.uk

Address

Strathclyde Business School
University of Strathclyde
199 Cathedral Street
Glasgow
G4 0QU

Triple accredited

 
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