Strathclyde Business SchoolDepartment of Marketing

Recent Doctoral Awards: Theses Supervised in our Department

Customer experience in the business-to-business context: drivers, measures and consequences

  • Supervisors: Professor Spiros Gounaris, Professor Beverly Wagner     
  • Year completed: 2020

Narrative of Redemption: Consumers’ Identity Reconstruction after having overcome a spell of poverty

  • Supervisors: Professor Kathy Hamilton, Dr Aliakbar Jafari     
  • Year completed: 2020

Delivering Ancestral Tourism in an Urban, Heritage Organisation

  • Supervisors: Dr Matthew Alexander, Dr Derek Bryce     
  • Year completed: 2020

Entrepreneurial Orientation and Marketing Capabilities: A Study on the Performance of Small and Medium Enterprises in the United Kingdom

  • Supervisors: Professor Spiros Gounaris, Dr Juliette Wilsone     
  • Year completed: 2020

Examining Consumers’ Continued Use of Retailers’ Branded Mobile Applications

  • Supervisors: Professor Alan Wilson, Professor Spiros Gounaris     
  • Year completed: 2020

An investigation of antecedents to social media engagement behaviours

  • Supervisors: Professor Alan Wilson, Dr Maria Karampela     
  • Year completed: 2019

Open Innovation Adoption from Strategy to Practice: Implications from Organizational Ambidexterity and Dynamic Capabilities

  • Supervisors: Professor Beverly Wagner, Professor Anne Marie Doherty     
  • Year completed: 2019

Investigating consumer confusion from a cultural perspective: evidence from the Saudi Arabian smartphone market

  • Supervisors: Dr Graeme McLean, Professor Spiros Gounaris     
  • Year completed: 2019

Understanding tourists' holiday destination choices through the construct of perceived value

  • Supervisors: Professor Spiros Gounaris, Dr Michael Marck    
  • Year completed: 2019

Customers' Behavioural Contribution to the Service Encounter

  • Supervisors: Professor Alan Wilson, Professor Fred Lemke   
  • Year completed: 2018

Negatively-valenced Influencing Behaviour : Forms, Triggers and Impacts

  • Supervisors: Dr Matthew Alexander, Dr Samantha Murdy  
  • Year completed: 2018

"Talkin 'Bout Regeneration:" Exploring Place Consumtion, Consumer and Spatial Vulnerability in a Neighbourhood Community

  • Supervisors: Dr Paul Hewer, Dr Kathy Hamilton  
  • Year completed: 2018

The influence of social eWOM information on attitude formation for aesthetic products: the case of fine art

  • Supervisors: Professor Alan Wilson, Dr Andrea Tonner 
  • Year completed: 2018

Investigating the impact of strategic brand management on export performance in the B2B context

  • Supervisors: Professor Spiros Gounaris, Professor Alan Wilson  
  • Year completed: 2018

Explicating natural-resource-based view capabilities

  • Supervisors: Professor Beverly Wagner, Professor Jillian MacBryde  
  • Year completed: 2018

Reputation Interrupted: eWOM Brand Image Disruptions in a Shareworthy World

  • Supervisors: Professor Alan Wilson, Professor Spiros Gounaris 
  • Year completed: 2018

A Human Interaction Approach to Networking Capabilities and International Opportunity Enactment: An Exploration of German High Technology SMEs

  • Supervisors: Dr Aliakbar Jafari, Dr Michael Harker 
  • Year completed: 2017

Footsteps into the Forgotten: Consuming Obsolescence

  • Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner
  • Year completed: 2017

Exploring leaders' strategies for managing negative emotions of sales people

  • Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson
  • Year completed: 2016

Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand

  • Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer
  • Year completed: 2016

Examining the Online Customer Experience during a Utilitarian Search for Online Business Advisory Information and Services

  • Supervisors: Professor Alan Wilson, Dr Michael Harker
  • Year completed: 2016

Online fashion shopping experiences: web atmospherics and consumer's emotions

  • Supervisors: Dr Stephen Tagg, Dr Beverly Wagner
  • Year completed: 2016

Value (Co-)Creation in Third-party Logistics Outsourcing Relationships

  • Supervisors: Dr Beverly Wagner, Dr Fred Lemke
  • Year completed: 2016

International opportunity enactment by small and medium sized enterprises in the UK

  • Supervisors: Dr Aliakbar Jafari, Professor Eleanor Shaw
  • Year completed: 2015

Understanding Muslim consumers acceptance of self-service-technologies

  • Supervisors: Dr Stephen Tagg, Dr Kathleen Hamilton
  • Year completed: 2015

An Examination of the Value Co-Creation Processes at the Micro Level in a Healthcare Setting: A Dyadic Approach

  • Supervisors: Professor Alan Wilson, Dr Fred Lemke
  • Year completed: 2015

Framing Practices Socialities and Spaces of Consumption in Vintage

  • Supervisors: Dr Paul Hewer, Dr Juliette Wilson
  • Year completed: 2014

Willingness to pay for customised solutions in a B2B environment - the perspective of purchasing and marketing professionals

  • Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson
  • Year completed: 2014

Consuming Lourdes: an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic Sanctuary of Lourdes, France

  • Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer
  • Year completed: 2014

The Effect of Internal Market Orientation, Internal Dynamics and Knowledge Management Strategies on NSD Project Performance

  • Supervisors: Professor Spiros Gounaris, Professor Alan Wilson
  • Year completed: 2014

Key Elements of Building and Developing Online Communities

  • Supervisors: Professor Alan Wilson, Dr Fred Lemke
  • Year completed: 2014

Evaluating the credibility of online social content, during an active purchase decision

  • Supervisors: Professor Alan Wilson, Dr Stephen Tagg
  • Year completed: 2013

Drawing the line: understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

  • Supervisors: Professor Alan Wilson, Dr Michael Harker
  • Year completed: 2013

Innovating for Value: An Agenda and Framework for Research and Management in Industrial Networks

  • Supervisors: Professor Spiros Gounaris, Dr Beverly Wagner
  • Year completed: 2013

High growth firms in Scotland: Customer perceived value creation and rapid firm growth

  • Supervisors: Professor Alan Wilson, Dr Catherine Demangeot
  • Year completed: 2013

'Consuming Kate' - unpacking royal celebrity

  • Supervisors: Dr Kathleen Hamilton, Dr Beverly Wagner
  • Year completed: 2013

Ambivalences of Consuming Social Technology: Understanding how the Practice of Friendship and Construction of the Public Self has been Affected by Social Technology

  • Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner
  • Year completed: 2013

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114
 sbs-advisor@strath.ac.uk 

 Postgraduate admissions
 +44(0)141 553 6116/6105/6117
 sbs.admissions@strath.ac.uk

Address

Strathclyde Business School
University of Strathclyde
199 Cathedral Street
Glasgow
G4 0QU

Triple accredited

 
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