Strathclyde Business School Department of Marketing

Recent Doctoral Awards: Theses Supervised in our Department

• Customer experience in the business-to-business context: drivers, measures and consequences

  Supervisors: Professor Spiros Gounaris, Professor Beverly Wagner     

  Year completed: 2020

• Narrative of Redemption: Consumers’ Identity Reconstruction after having overcome a spell of poverty

  Supervisors: Professor Kathy Hamilton, Dr Aliakbar Jafari     

  Year completed: 2020

• Delivering Ancestral Tourism in an Urban, Heritage Organisation

  Supervisors: Dr Matthew Alexander, Dr Derek Bryce     

  Year completed: 2020

• Entrepreneurial Orientation and Marketing Capabilities: A Study on the Performance of Small and Medium Enterprises in the United Kingdom

  Supervisors: Professor Spiros Gounaris, Dr Juliette Wilsone     

  Year completed: 2020

• Examining Consumers’ Continued Use of Retailers’ Branded Mobile Applications

  Supervisors: Professor Alan Wilson, Professor Spiros Gounaris     

  Year completed: 2020

• An investigation of antecedents to social media engagement behaviours

  Supervisors: Professor Alan Wilson, Dr Maria Karampela     

  Year completed: 2019

• Open Innovation Adoption from Strategy to Practice: Implications from Organizational Ambidexterity and Dynamic Capabilities

  Supervisors: Professor Beverly Wagner, Professor Anne Marie Doherty     

  Year completed: 2019

• Investigating consumer confusion from a cultural perspective: evidence from the Saudi Arabian smartphone market

  Supervisors: Dr Graeme McLean, Professor Spiros Gounaris     

  Year completed: 2019

• Understanding tourists' holiday destination choices through the construct of perceived value

  Supervisors: Professor Spiros Gounaris, Dr Michael Marck    

  Year completed: 2019

• Customers' Behavioural Contribution to the Service Encounter

  Supervisors: Professor Alan Wilson, Professor Fred Lemke   

  Year completed: 2018

• Negatively-valenced Influencing Behaviour : Forms, Triggers and Impacts

  Supervisors: Dr Matthew Alexander, Dr Samantha Murdy  

  Year completed: 2018

• "Talkin 'Bout Regeneration:" Exploring Place Consumtion, Consumer and Spatial Vulnerability in a Neighbourhood Community

  Supervisors: Dr Paul Hewer, Dr Kathy Hamilton  

  Year completed: 2018

• The influence of social eWOM information on attitude formation for aesthetic products: the case of fine art

  Supervisors: Professor Alan Wilson, Dr Andrea Tonner 

  Year completed: 2018

• Investigating the impact of strategic brand management on export performance in the B2B context

  Supervisors: Professor Spiros Gounaris, Professor Alan Wilson  

  Year completed: 2018

• Explicating natural-resource-based view capabilities

  Supervisors: Professor Beverly Wagner, Professor Jillian MacBryde  

  Year completed: 2018

• Reputation Interrupted: eWOM Brand Image Disruptions in a Shareworthy World

  Supervisors: Professor Alan Wilson, Professor Spiros Gounaris 

  Year completed: 2018

• A Human Interaction Approach to Networking Capabilities and International Opportunity Enactment: An Exploration of German High Technology SMEs

  Supervisors: Dr Aliakbar Jafari, Dr Michael Harker 

  Year completed: 2017

• Footsteps into the Forgotten: Consuming Obsolescence

  Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner

  Year completed: 2017

• Exploring leaders' strategies for managing negative emotions of sales people

  Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

  Year completed: 2016

• Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand

  Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

  Year completed: 2016

• Examining the Online Customer Experience during a Utilitarian Search for Online Business Advisory Information and Services

  Supervisors: Professor Alan Wilson, Dr Michael Harker

  Year completed: 2016

• Online fashion shopping experiences: web atmospherics and consumer's emotions

  Supervisors: Dr Stephen Tagg, Dr Beverly Wagner

  Year completed: 2016

• Value (Co-)Creation in Third-party Logistics Outsourcing Relationships

  Supervisors: Dr Beverly Wagner, Dr Fred Lemke

  Year completed: 2016

• International opportunity enactment by small and medium sized enterprises in the UK

  Supervisors: Dr Aliakbar Jafari, Professor Eleanor Shaw

  Year completed: 2015

• Understanding Muslim consumers acceptance of self-service-technologies

  Supervisors: Dr Stephen Tagg, Dr Kathleen Hamilton

  Year completed: 2015

• An Examination of the Value Co-Creation Processes at the Micro Level in a Healthcare Setting: A Dyadic Approach

  Supervisors: Professor Alan Wilson, Dr Fred Lemke

  Year completed: 2015

• Framing Practices Socialities and Spaces of Consumption in Vintage

  Supervisors: Dr Paul Hewer, Dr Juliette Wilson

  Year completed: 2014

• Willingness to pay for customised solutions in a B2B environment - the perspective of purchasing and marketing professionals

  Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

  Year completed: 2014

• Consuming Lourdes: an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic Sanctuary of Lourdes, France

  Supervisors: Dr Kathleen Hamilton, Dr Paul Hewer

  Year completed: 2014

• The Effect of Internal Market Orientation, Internal Dynamics and Knowledge Management Strategies on NSD Project Performance

  Supervisors: Professor Spiros Gounaris, Professor Alan Wilson

  Year completed: 2014

• Key Elements of Building and Developing Online Communities

  Supervisors: Professor Alan Wilson, Dr Fred Lemke

  Year completed: 2014

• Evaluating the credibility of online social content, during an active purchase decision

  Supervisors: Professor Alan Wilson, Dr Stephen Tagg

  Year completed: 2013

• Drawing the line: understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

  Supervisors: Professor Alan Wilson, Dr Michael Harker

  Year completed: 2013

• Innovating for Value: An Agenda and Framework for Research and Management in Industrial Networks

  Supervisors: Professor Spiros Gounaris, Dr Beverly Wagner

  Year completed: 2013

• High growth firms in Scotland: Customer perceived value creation and rapid firm growth

  Supervisors: Professor Alan Wilson, Dr Catherine Demangeot

  Year completed: 2013

• 'Consuming Kate' - unpacking royal celebrity

  Supervisors: Dr Kathleen Hamilton, Dr Beverly Wagner

  Year completed: 2013

• Ambivalences of Consuming Social Technology: Understanding how the Practice of Friendship and Construction of the Public Self has been Affected by Social Technology

  Supervisors: Dr Kathleen Hamilton, Dr Andrea Tonner

  Year completed: 2013