Strathclyde Business SchoolDepartment of Marketing

Our research

The vision for the Department of Marketing is to engage in research that contributes and enhances our understanding of organisations, consumers, business relationships and networks within dynamic, international contexts that require to be investigated from an interdisciplinary perspective.

We're committed to supporting and engaging in excellent research which can generate real benefits for business, society, and the education and learning experiences of our students.

The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research.

Areas of research

Consumption, markets & society

Further understanding contemporary consumption and its consequences is the ambition of our vibrant group of researchers. We employ a range of qualitative research methods to include ethnography, interpretive consumer research, poetic inquiry and videography.

Organisations, Markets, Networks & Innovation

Our research and knowledge exchange activities involve micro-enterprises, SMEs as well as large national and multi-national organisations in heavy manufacturing, oil and gas, food and drink, the creative industries, public services, technology and software markets and social sectors. Through our research, we engage with a large number of organisations and our reputation extends nationally and internationally through collaborations with academics around the world.

Digital Marketing, Tourism and Customer Research

Researchers in this area contribute to scientific knowledge on value creation through services marketing, online and offline service delivery and customer experience. We explore frameworks for customer-focused management and strategies for increasing customer satisfaction, engagement and retention through service and customer/visitor experiences.

Strategic marketing & analytics

Our research and efforts to engage with business seek to enhance understanding on the complexities of contemporary strategic decision-making. We challenge existing approaches of measuring, managing and analysing marketing performance, and identify novel ways of generating insight from data. Our focus is to facilitate efficient and effective marketing planning and execution that improves overall marketing performance.

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114 

 Postgraduate admissions
 +44(0)141 553 6116/6105/6117


Strathclyde Business School
University of Strathclyde
199 Cathedral Street
G4 0QU

Triple accredited

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