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Strathclyde Business School Department of Marketing

Postgraduate study

We offer a number of postgraduate study options including Masters programmes and research degrees (PhD/DBA/MPhil/MRes). Our postgraduate taught programmes offer a number of core classes as well as a wide range of modules to choose from.

All Masters programmes also offer Marketing Works, an applied marketing group project where students work in small groups as consultants to a tourism organisation to tackle a real-life marketing problem. Theoretical elements of the programme learned in semester one are implemented, providing clients with useful marketing advice based on primary market research.

MSc Marketing

The programme develops insight into the business and social environment in which organisations and individuals operate. Graduates are equipped with the knowledge and technical presentation skills to pursue a successful career in marketing in an international environment.

Further information and application

MSc International Marketing

The programme enables students to develop advanced level academic expertise in international marketing and the technical and personal skills to operate internationally across a range of dynamic and competitive environments.

Students take part in 'Marketing Works', an applied marketing group project where students work in small groups as consultants to a local or national company to tackle a real life marketing problem.

Further information and application

MSc Innovation and Marketing Management

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Further information and application

MSc Tourism Marketing Management

The programme offers a comprehensive introduction to marketing management within the international tourism industry. Study of strategy, marketing, consumer behaviour, brand management and research enables students to develop the knowledge and technical and presentation skills required for this exciting sector.

Further information and application

Research degrees

PhD, DBA and MPhil programmes can also be studied within the Department of Marketing.

Further information and application

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114
 sbs-adviser@strath.ac.uk 

 Postgraduate admissions
 +44(0)141 553 6105 / 4590
 sbs.admissions@strath.ac.uk

Address

Strathclyde Business School
University of Strathclyde
199 Cathedral Street
Glasgow
G4 0QU

Triple accredited

AACSB, AMBA and Equis logos
Winner THE 2016 Business School of the year logo