This module aims to provide students with an opportunity to develop and demonstrate core mathematical and statistical analysis skills relevant to their proposed degree studies in Business.

This module aims to provide thorough training in the language and related academic skills which will enable you to best achieve your academic potential at the University of Strathclyde.

During this module, you'll learn how to:

• use effective reading strategies to identify the main lines of argument in academic texts and find specific information
• record effective notes during academic activities
• develop your ability to develop an academic argument

This module aims to provide students with knowledge of the external environment in which firms operate and how they develop a business strategy to try to succeed in this environment. This module will provide essential tools and theories related to business strategy that provide business students with an insight into how firms make high level strategic decisions that can have a major impact on the firm.

This module aims to provide students with a basic knowledge of Accounting and Finance, and in doing so prepare them for study at undergraduate level in a Business or Finance related degree. Students will explore how firms record and use financial data and how they manage their financial operations. The module aims to provide business students with the essential knowledge and skills in both accounting and finance that will form a solid foundation from which to evaluate and compare the performance of organizations based on public financial data.

This module aims to provide students with an introduction to Economics and in particular its relevance to the world of business. The module will focus on both microeconomics and macroeconomics.

This module aims to provide students with knowledge of how organisations function. The module will provide essential tools and theories relevant to organisations and the people who work in them, and covers issues related to individuals, the role of culture in organisations, leadership, motivation, organisational structure, rewards systems, performance management and recruitment.

This module aims to provide students with knowledge of the marketing and operations functions surrounding the decisions firms make on the following: which products to bring to market, how they will price them, how they will promote them, who they will target, and how they will make the product. The module will provide an overview of the theories and models relevant to both marketing and operations management. It is aimed at providing a foundation of knowledge from which students can evaluate the performance of an organisation in the relevant areas.

This module aims to provide you with an introduction to finance. The concepts and theories covered will be at an introductory level.  You'll develop a basic understanding of how finance functions operate and businesses analyse the environment in which they are operating.

This class aims to support you in developing key skills that are important to both your academic and future career. These include skills associated with:

• research
• data analysis
• critical writing
• team working
• communication

On the LDP you will cover areas such as leadership, negotiation, entrepreneurship, ethics and strategic management, as well as honing your practical skills in areas of IT, numeracy and research methodology.

This class is one of the two undergraduate Business Analysis & Technology classes before the Honours year that apply various approaches to operations management problems. Following on from the fundamentals in the first year class, this class introduces you to the subject of operations management in detail and provides opportunity for you to apply some of the basic decision analysis techniques, including simulation, in this context.

This module builds upon the macroeconomic foundations established in the first-year Economics module and both extends and deepens analysis. In particular, this module will develop your ability to use key models used to analyse the determination of output in the short run and in the medium run. We will also cover some topics in the analysis of economic data including correlation and simple regression.

Many of the fundamental concepts of marketing are based on an ability to understand consumers and how these concepts can be implemented more effectively when adequate information about the market and potential consumer behaviour is available.

In this module you will explore factors that influence consumer behaviour and shape consumption practices. The module will draw upon psychological theories to examine how memory, social influence, personality, attitudes and learning influences consumers. You will develop an understanding of consumer behaviour from both managers and consumers perspectives.

The module will also introduce you to key concepts and techniques in market research and how market research can be used to understand consumers changing behaviours. The module will provide you with an in depth understanding of qualitative and quantitative research methods and prepare you for practical market research projects.

You will also gain an opportunity to acquire an industry recognised qualification from the Market Research Society.

The assessment for this module is a combination of individual and group coursework.

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This class aims to allow students to:

• understand cross-cultural variations and their impact on international human resource management
• appreciate the importance of the often overlooked ‘soft skills’ of management
• equip students with knowledge and skills of management in an international business context
• develop critical thinking skills

Having established a good understanding of the economic and social impact of entrepreneurship, opportunity identification, and starting and resourcing a new venture in previous modules, in this class you're presented with the challenges and opportunities of managing and growing the venture in a sustainable way. Through working with local businesses, you'll have the opportunity to assess the management practices of Scottish SMEs and consult them on their growth strategies.

The first part of the course will introduce and build experience in two problem structuring methods, SODA and Soft Systems Methodology. The second part will establish an overall understanding of how supply chains work as well as appropriate modelling approaches to address various operational challenges. The third part of the course will introduce basic mathematical optimisation modelling and present how it can be used to tackle problems in different business systems, including applications in supply chains.

The fourth and final part of the course will introduce the students to the ideas of Multi-criteria Decision Analysis to make students aware of the importance of carefully defining objectives when intervening in business systems. Overall, the course will equip students with the qualitative and quantitative analytic skills and techniques in order to make action recommendations for performance improvements in complex business systems.

 This class is one of the two undergraduate Business Analysis & Technology classes before the Honours year that apply various approaches to operations management problems. Following on from the fundamentals in the first year class, this class introduces you to the subject of operations management in detail and provides opportunity for you to apply some of the basic decision analysis techniques, including simulation, in this context.

This core class addresses the strategy formulation and planning aspects associated with strategic marketing management as it is applied in domestic and international contexts. The class offers students an analytic decision-oriented approach for the development and implementation of international marketing strategy.

This class will outline and discuss the strategic role of marketing in a digital context, and further elaborate on the integration of digital marketing, social media marketing, mobile marketing and traditional and digital marketing communications.

To be taken in your principal Business subject if you choose o specialise, or in any area of business if you take the BBA without specialism.

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This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.