Why this course?
French is a major international language. It is the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.
Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.
Recognising and understanding customer requirements and the achievement of customer satisfaction are at the heart of Marketing studies.
Our department is widely recognised as the leading centre of marketing education and research in the UK. We aim to equip you for a variety of marketing and management careers.
Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1 you will study three subjects, including your chosen subject(s).
What you'll study
Two streams are offered in first-year: one for students with Higher French or an equivalent qualification and another for those without. Students in both classes study contemporary French language and aspects of the country’s culture and society.
Years 2 & 3
You’ll continue to develop your reading, writing, speaking and listening skills. In cultural classes, you’ll learn more about the history and politics of France and French-speaking countries through literature and film.
In your final year, you’ll concentrate on translation, written and oral language and interpreting. Cultural classes – reflecting the research expertise of our staff – are currently offered in areas such as the occupation and how it is reflected in film.
In your final year, you’ll build on your project work from previous years and write a dissertation.
This is a central highlight of the course and a major formative experience for students not just in terms of language but on many different levels, personal as well as professional.
The Stevenson Exchange Scholarship is a competitive award which offers students funding towards a project they wish to undertake while on their year abroad. Staff select and interview several candidates for this each year. Our students usually do well in this competition; in 2013, one student secured £1,800 toward his project, and in 2014 three students were successful with awards up to £1,750.
In third year, students of French 3b - along with those in Italian and Spanish 3b - undertake a semester-long project. Students research a topic of their choice linked to French culture and produce a 20-minute presentation, a reflective report and a poster. The posters are displayed at an exhibition for two weeks in April and the student who designs the best poster in each language will receive a prize.
What you'll study
The first-year introductory class focuses on the broad principles of marketing and considers marketing management within an organisation.
You will study classes on Consumer Behaviour, which looks at factors that influence buyers, and Marketing Research, which explores how information about customers and competitors influences Marketing decisions.
The third-year class on marketing communications examines the relationship between marketers, their customers and other stakeholders. You will also study a class on strategic marketing. Students have a choice of further classes, which include:
- Essentials of International Marketing
- Retail Management
- Management of Sales Operations
- Digital Marketing & Social Media
Final-year students will assess the value of brands to firms and consumers in the Brand Management class. Further Year 4 class options include:
- International Business Management
- Managing Integrated Marketing Communications
- Managing Customer Relationships
- Advances in Consumer Behaviour
- Sports Marketing
- Business to Business Marketing
- Social Marketing
Students take two combined classes: French 1A (semester 1), French 1B (semester 2). These courses are mainly organised around a linguistic progression towards level B1 in the Common European Framework of Reference for Languages. There is a regular input of cultural background which takes the form of three lectures in semester 1 and two in semester 2 covering the following topics:
- The Making of Modern France
- France in a Global Context
- Understanding the French Republic
- French Identities
- Contemporary French Society
In addition, there is an introductory lecture in semester 2 entitled ‘What is translation about?’
Introduction to Marketing
Marketing is a key part of any successful business, and a good theoretical and practical knowledge of the subject will be of immense benefit to an aspiring manager or entrepreneur. In this class, you'll be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.
Students take two language classes as in Year 1. The language courses are based on a series of classes.
Le Monde du Travail
La France et L'Europe
Cultural focus: time (35 hour week, RTT and ‘ponts’, paternity/maternity leave, …) & ‘human resources’ (hierarchical organisation, discrimination, unions, relocation,…)
Linguistic focus: the negation, asking questions, using pronouns.
Immigration & Nationalité
Cultural focus: the origins of the European ideal, Europe and the EU viewed from France.
Linguistic focus: subjunctive mood.
Les Femmes en Politique
Cultural focus: a historical view of immigration in France and a look at the specificity of the French ‘integration’ system.
Linguistic focus: the system of tenses in French (concentrating on past tenses).
Cultural focus: a further look (after first year) at French politics, concentrating on topical issues.
Linguistic focus: modal verbs.
Cultural focus: decentralisation, importance of regions in France.
Linguistic focus: the passive voice.
Cultural focus: the French economy (role of the state, …), marketing à la française
Linguistic focus: equivalent of –ing in French.
In addition, students specialising in French take the French Culture and History 2 class. This class focuses on the Occupation and French Colonialism/Decolonisation. The historical context for each topic is first set, and documents from the two periods studied, before discussion moves on to the cultural domain, via analysis of the following texts and films:
- Au Revoir les Enfants (film, Malle)
- Stupeur et Tremblements (text, Nothomb)
- L'Étranger (text, Camus)
- Le Samourai (film, Melville)
- Anthology of historical texts relating to the Second World War
- Anthology of historical texts relating to French Colonialism/Immigration
Understanding Consumers & Markets
Services & Retail Marketing
Many of the fundamental concepts of marketing are based on an ability to understand consumers and the marketing concept can be implemented more effectively when adequate information about the market and potential consumer behaviour is available. Marketing Research and customer information provide a critical input to the planning and development of a company's marketing strategy in relation to marketing communications, strategic marketing and branding.
At the heart of this class is the recognition that services present unique challenges, and that building customer relationships through quality service is fundamental to marketing success in every organisation. Over the past decade the retail sector has been one of the most dynamic areas in business. The retail sector also provides a very clear indication of the overall health and robustness of the economy. The rise or fall of the individual’s disposable income is very quickly reflected in terms of expenditure on items. In this respect, the retail sector acts as the weather vane for the economy.
Students take two language classes (as in previous years).
Les Nouvelles Façons de Consommer
Cultural focus: a historical review of slavery and a look at modern forms of slavery.
Linguistic focus: reinforcement work on subjunctive mood, passive voice and negative forms.
Le Système Éducatif
Cultural focus: the impact of consumerism on the environment.
Linguistic focus: adjectives and comparative, hypothesis, conditional mood.
L’Année à l’Étranger
Cultural focus: a look at current issues in the French education system.
Linguistic focus: reported speech, imperative mood, a further look at pronouns.
Cultural focus: practical module aiming at preparing students for the year abroad.
There is also a French Studies 3 class: Freedom and Identity in France and the Francophone world. This class is based on the study of the following texts and films as examples of the treatment of the class’s twin themes:
- Milou en mai (film, Malle)
- Poverty (various texts)
- The Dreyfus Affair (various historical texts)
- Monsieur Klein (film, Losey)
- Rue des Boutiques Obscures (text, Modiano)
- National Identity in the Third Republic (various historical texts)
The mission of this class is to provide students with a clear understanding of how to formulate business strategies using marketing concepts and theories. The course will review the tools necessary to analyse business cases, particularly looking at companies that are in the forefront of business today. It also provides an overview of the marketing plan and attention will be on the implications for planning and strategy development.
Essentials of International Marketing
This module will explore relevant marketing communications theory, consider the role and purpose of marketing communications, critically review the different ways in which organisations can communicate (the marketing communications mix) and consider how marketing communication tools are used in practice. The module will also consider the need for Integrated Marketing Communications and identify those factors that impact upon the selection of an effective marketing communications mix.
Management of Sales Operations
This class aims to develop knowledge of international marketing theory and practice. The increased scope, risk and complexity faced by the international marketer is due to the increased level of uncertainty from operating in diverse and less understood environments. Emphasis is placed on the identification of challenges presented by international marketing to equip students to deal with differences, opportunities and threats emerging from diverse economic, demographic, political/legal, cultural, technical and competitive environments.
A key aspect of the class is to evaluate selling strategies that can improve the productivity and effectiveness of sales operations via organisational structure, territory control and customer planning and setting sales targets. In addition, we’ll evaluate sales performance in terms of the behaviour and characteristics of salespeople and their interaction with buyers.
This is the year abroad, spent either studying at a foreign university or working as a language assistant or on a work placement. This year is compulsory to gain entry into Honours.
The language course is based on a series of thematic dossiers dealing with current issues in France and the Francophone world. The focus of the class is on reinforcing and developing key professional language skills, such as translation into English, translation into French, liaison interpreting, and 'exposé' (formal oral presentation).
Students in Joint Honours French will additionally have one or more French Studies 4 classes. Everyone will take the Core Class, Images of Women, which considers the changing portrayal of women over the centuries, using the following texts as the basis of discussion:
- Madame Bovary (novel, Flaubert)
- Fatale (novel, Manchette)
- L’événement (Ernaux, novel)
- Women in the Paris Commune of 1871 (various historical documents)
Joint Honours students not writing a dissertation in French will take these two further classes:
- The Occupation and its portrayal in French films
- France since 1945
Compulsory classesBrand Management
The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.
More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.
Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.
This course aims to build on your knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume ‘too little’ and who suffer from hunger.
The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.
The dissertation is an important part of the fourth year programme. Single honours students are required to submit a dissertation in Marketing while joint Honours students can submit a dissertation in Marketing or in their other Honours subject.
Elective classesAdvances in Consumer Behaviour
Managing Customer Relationships
This class provides you with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop your ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.
The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.
The class explores the development of relationship marketing from its transactional roots and introduces concepts such as: CRM, customer loyalty, customer equity and customer perspectives on relationships. A contemporary look at relationships within marketing is introduced through examination of S-D Logic, co-creation and customer engagement, these highlight how firms build and utilise relationships with a customer ‘resource’ to create and offer increasingly more specialised and individualised offerings.
International Business Management
Managing Integrated Marketing Communications: Theory & Practice
This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.
The class will create a learning environment in which you can enhance your knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.
This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.
Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.
Our assessment methods include:
- written examinations, including translations
- writing for a specific purpose
Continuous assessment ranges from online grammar tests to group projects, while oral/aural tests are performed throughout the course. Students write a dissertation in their final year.
The majority of our classes are assessed by a final, unseen, exam, supplemented by one or more forms of individual and/or group coursework. In some cases, students can obtain exemption from the exam on achieving a specified mark for their coursework (often in conjunction with satisfying attendance requirements.)
Class assessment methods include business reports, case studies, essays, presentations and learning journalism.
Students normally have one opportunity to be re-assessed for a failed class.
Learning & teaching
We focus on the four important language skills:
We make great use of technology in the classroom – interactive lectures and digital language laboratories – and outside, through the use of web-based learning and streamed French television.
In later years you will perform presentations, write reports and interpret into English, which prepares you for potential future careers.
Scholars from French universities visit regularly to give guest lectures and lead workshops, at both undergraduate and postgraduate level.
Teaching is given over two semesters in blocks of 12 weeks each. Methods include lectures, tutorials and seminars. As a student you will take part in team-based projects and make use of online teaching materials. Our industrial partners regularly assist in teaching and the assessment of student presentations.
Required subjects are indicated following minimum accepted grades.
1st sitting: AAAA
2nd sitting: AAAAB
- Higher English B, plus one from the list below
- Maths/Lifeskills Maths National 5 C or equivalent
- Classical Studies
- Modern Studies
- Religious Moral & Philosophical Studies
We recognise a wide range of Highers, however, your profile must reflect a good grounding in essay-based subjects.
Year 1 entry:
Minimum entry requirement: BBB (GCSE English Language B or English Literature B, GCSE Maths C)
Typical entry requirement: ABB (GCSE English Language B or English Literature B, GCSE Maths C)
Year 2 entry:
Minimum entry requirement: ABB (two core subjects at AB)
Typical entry requirement: AAA (two core subjects required)
36 (Maths SL5)
Year 1 entry:
HNC Social Sciences: A in Graded Unit; Maths National 5 C or equivalent
Irish Leaving Certificate
Subjects and grades as for Highers.
It is important to take care over your personal statement. We look for information about your academic and career interests, and your range of skills, abilities, and relevant experience. Your personal statement should show evidence you have a strong awareness and interest in the subject you are applying to.
Deferred entry normally not accepted.
Applicants with Highers
Due to the high level of competition for the number of available places, it is unlikely that Conditional Offers will be made to anyone attaining less than ABB at the first sitting of Highers.
Second-year entry for A Level/Advanced Higher candidates is possible with AA/AB in the two subjects you are planning to study.
Admission to Honours
All students will be admitted as potential Honours students. Students may exit with a Bachelor of Arts degree at the end of Year 3 of the programme if they have accumulated at least 360 credits and satisfied the appropriate specialisation requirements. For admission to the final year of the Honours course, a student must have achieved an approved standard of performance.
We want to increase opportunities for people from every background. Strathclyde selects our students based on merit, potential and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.
Find out if you can benefit from this type of offer.
Find out entry requirements for your country.
Degree preparation course for international students
We offer international students (non EU/UK) who do not meet the entry requirements for
an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation year programme at the University of Strathclyde International Study Centre.
Upon successful completion, you will be able to progress to this degree course at the
University of Strathclyde.
Fees & funding
How much will my course cost?
All fees quoted are for full-time courses and per academic year unless stated otherwise.
Rest of UK
Assuming no change in Rest of UK fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2017/18, this is capped at £27,750 (with the exception of the MPharm and Integrated Masters courses); MPharm students pay £9,250 for each of the four years. Students studying on Integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply.
University preparation programme fees
International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.
Course materials & costs
The majority of course materials are available to students via Virtual Learning Environment (VLE). Students can print course materials at their own expense.
The cost of course texts does not normally exceed £30 per academic year. Key language texts are used over 2 or 3 years of study. Multiple copies are also available in the University Library.
Studying abroad is an integral part of the degree course in Modern Languages - and usually takes place in Year 4. Students who choose to study in France, Spain or Italy are eligible for an Erasmus and grant to help minimise the extra costs of living abroad. This however, is not a full maintenance grant.
Typically, students will receive around £3,000 for a full academic year of study abroad. Students are required to meet travel, accommodation and extra living costs. These costs will vary dependent on the country of study. An estimated extra spend of £1,000 should be budgeted.
A range of scholarships are available for students of French, Spanish and Italian - and awarded on a competitive basis.
Students who work as English language assistants will receive a monthly stipend. In the case of France, this amounts approximately to 964.88 Euros per month gross (800 Euros net after social security deductions). Similar stipends are paid in Spain and Italy.
Course materials & costs
Undergraduate and Honours materials comprise of textbooks and course handbooks. All of the compulsory handbooks are available free on Virtual Learning Environment (VLE). Recommended texts cost on average £50 per text. Copies are available free from the library.
Honours students will need to cost for the binding of a dissertation and the purchase of a CD or pen drive for copy. Printing costs at the University are four pence per page in black and white and £3 for binding. The cost of a pen drive or CD will vary dependent on the store purchased from.
Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.
How can I fund my studies?
Students from Scotland and the EU
If you're a Scottish or EU student, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.
For more information on funding your studies have a look at our University Funding page.
Students from England, Wales & Northern Ireland
We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales
You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility.
Have a look at our scholarship search for any more funding opportunities.
International Students (Non UK, EEA)
We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.
We have a wide range of scholarships available. Have a look at our scholarship search to find a scholarship.
Strathclyde French graduates are currently working in a wide variety of environments around the world. Job titles include:
- education professionals
- business executives
- professional linguists
- IT experts
- civil servants
All language graduates have a range of transferable skills, which are greatly valued by employers. These include advanced spoken and written ability, competence in interpreting and/or translating and a high-level ability in other important communication skills.
Recent Marketing graduates have been recruited into the drinks, finance and service sectors with job titles such as brand manager, marketing assistant, marketing and sales trainee and media executive. Other roles include business analyst, retail manager, sales manager and retail buyer.