BA Hons Journalism, Media and Communication & Economics

An introductory conceptual class on these topics, it will provide a wide overview of the media, journalism and the communication fields. Key contemporary issues in journalism, media and communication will be introduced and discussed. 

A practical introductory class on journalism reporting and writing. Students will learn the basic rules of reporting, interviewing, writing news and features, and editing them. The specifics of each format of writing will be emphasised. Assessments include writing real-life stories on topics chosen by students.

The purpose of this class is to provide you with a balanced introduction to economics which will be at once self-contained and lay the foundation for further study in economics and more generally. The work of the class will be based on a programme of systematic directed reading, supplemented by tutorials, using group projects and in-class short answer tests as cumulative assessment.

A practical intermediate class focusing on journalism skills related to news writing. Students explore news reporting and writing in more depth, including how to work with numbers, how to interview and write about vulnerable people and how to conduct research online. Assessments are real-life news stories written on topics assigned by the instructor or chosen by the student.

A theoretical class, which takes an in-depth look at major theories of the field and related methods. The class will prepare students for research by exploring the main methods of studying the media. It will connect these methods to the major theories in journalism, media and communication, which aims to bring a deeper conceptual understanding of the field.  

This class mixes conceptual and practical elements with a focus on digital media. It explores the history of digital media and asks students to think conceptually about it, but also to gain relevant practical skills related to digital journalism & effective communication in the digital age.

This is the core Microeconomics class in Year 2. It aims to develop your understanding of: the concepts of consumer choice; the motives of the firm and profit maximisation; the market and its role in achieving equilibrium prices and quantities; and the implications of market power. It introduces you to mathematical techniques commonplace in Economics, giving you the ability to apply these in a wider economic context.   

The class builds upon the macroeconomic foundations established in the first year Economics class and both extends and deepens analysis. This class will develop your ability to use key macroeconomic models and will also provide an introduction to the analysis of economic data. 

A practical intermediate class focusing on journalism skills related to feature writing. Students learn about different types of features (e.g. profile, review, news backgrounder, column, travel or sport), in-depth reporting and writing.

Assessments are real-life features on topics chosen by students.  

A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involved in deploying the popular to establish hierarchies of judgment and legitimacy.

This class gives you a unique opportunity to gain practical, work-based experience and apply your knowledge and understanding of journalism, media, and communication to a real-world context.

Past students have worked in a range of organisations including broadcast and media organisations, charities, NGO's, and publishers.

You'll have support from the careers service to locate a placement that aligns with your professional interests and will receive ongoing support from academic staff throughout your placement.

A conceptual class covering Scots law for journalists. The class explores specific cases of media law in Scotland and how students need to conduct their reporting and writing in a way that respects those boundaries.

A theoretical class on concepts and theories from political communication. The class will explore recent developments in politics, political communication and the media, and will discuss their implications for democracy.

Adam Smith's hidden hand - markets result in efficient outcomes - doesn't always work. We seek to understand why by using the tool of game theory to analyse how agents interact and discuss market power and externalities.  We then consider other issues in public economics including cost-benefit analysis, fiscal federalism, taxation and crime.  You will also learn more about how to analyse microeconomic data.

This class builds on the Macroeconomics you studied in second year by covering four topics in detail:

• models of economic growth
• the effects of macroeconomic policy in an open economy
• the interrelationships between money growth, output, unemployment and inflation
• the implications of high government debt. 

You will also learn more about how to analyse macroeconomic data. 

Students can choose to do an individual project on a topic related to journalism, media or communication, which involves original academic or journalistic research under one-on-one supervision with staff. An academic dissertation involves individual scholarly research on a chosen topic. The special project is an extension of feature writing skills and will take those to a new level by requiring students to produce a much longer and more sophisticated portfolio of work.

The class mixes conceptual and practical elements for an in-depth look at the media’s role in society’s health and wellbeing. The class covers topics such as media coverage of disease and disability, chronic versus acute conditions, how the media shape the image of doctors, people with various conditions.

A theoretical class, underpinned by feminist media studies, which explores gender issues in relation to media production, representation and consumption practices – both in relation to mainstream media and ‘alternative’ content and distribution strategies. This class explores how gender intersects with other structural inequalities such as race, class, sexuality, dis/ability and age.

This class explores the implications and futures of digital technology in communication. It incorporates the range of digital communication, from mediated conversation, through social media, to blogging and the production and distribution of video content. The importance of the digital environment for politics and the labour market is also explored.

A seminar class, which capitalises on staff’s relationships with media organisations, NGOs and government bodies in Scotland and brings professionals into the classroom for guest talks and discussions of professional nature. The class will help students with establishing professional connections in the media field and with getting an overview of the media landscape in Scotland.

A conceptual class that builds on journalism practice and explores it from a theoretical perspective. The class explores the accountability systems used by journalists, both external such as IPSO and internal such as methods of self-censorship. Students examine a series of ethical dilemmas emanating from the concepts of truth and trust, taste and offence, privacy and intrusion and respecting people.

A practical class on current software and online tools that enhance digital storytelling for journalists. It explores the changing nature of journalism in the face of rapidly advancing technological environment and asks a range of questions: how does the rise of information-driven society change journalistic practices? How do technological affordances help develop novel forms of storytelling? Which tools can develop and maintain professional presence on online platforms?  

A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involve in deploying the popular to establish hierarchies of judgement and legitimacy.

This class gives you a unique opportunity to gain practical, work-based experience and apply your knowledge and understanding of journalism, media, and communication to a real-world context.

Past students have worked in a range of organisations including broadcast and media organisations, charities, NGO's, and publishers.

You'll have support from the careers service to locate a placement that aligns with your professional interests and will receive ongoing support from academic staff throughout your placement.

The dissertation is an important part of the fourth year programme. Single Honours Economics BA students are required to submit a dissertation in Economics while Joint Honours BA students may submit a dissertation in Economics or in their other Honours subject. 

Information Economics, the topic of this class, considers market failure resulting from uncertainty and information asymmetry. The course looks at two specific examples of market failures: moral hazard and adverse selection. We will discuss policy solutions to reduce the negative impacts of these market failures on society. We will also apply uncertainty to game theory and learn how to find Bayesian Nash Equilibria. Furthermore, we will examine the impact of externalities on social welfare and learn about the optimal provision of public goods.

This class aims to provide you with the required tools to understand current macroeconomic issues, such as the interactions between the banking sector and monetary policy or the policy responses to the global financial crisis.  Throughout the class, the analytical usefulness of the theoretical models taught is illustrated with real-world examples. 

This course investigates the actions that firms in an industry might take to preserve their profit in that industry, and the implications that this has for competition policy and regulation. We take an analytical approach to the issues which will be supported by examining case studies and current events. 

In third year, you will have learned about regression in both a cross-sectional data and time series data context. This class extends that knowledge to two core topics: causal inference and forecasting. Both are highly relevant topics to real-word economics. Understanding the effects of economic policies and decision-making requires careful empirical analysis and understanding of what the data can and cannot tell us. Topics on causal inference build skill in this area. Furthermore, policymakers and economist often want to know something about what to expect, for example of unemployment, given what has happened recently and in the past. Topics in forecasting build skills in this area.

In causal inference, we begin with foundations on how to think about correlation vs. causation and threats to interpreting regression model coefficients as causal effects. We then introduce two methodological approaches. These are instrumental variables and difference-in-differences. Under both we develop the intuition and key assumptions that will allow interpreting statistical results from a regression model as a causal effect from a variable or policy change of interest. We further work with example cases in labs and learn how to implement the methods with data in R, and we use tutorials to think about these methods in action and continue developing the intuition.

In forecasting, we will introduce you to basic tools needed to become a forecaster, such as understanding what a loss function and forecast horizon is. In addition, you will learn various forecasting evaluation techniques to compare competing models.

This class gives a balanced view of the role of finance in promoting long-run economic growth, but also booms and busts. The nature and role of financial intermediaries will be introduced, and, afterwards, formally addressed in a simple aggregate growth model. Empirical evidence will be examined, before turning to the specifics of micro-finance. The importance of financial globalisation will also be investigated. Finally, the rest of the class will be devoted to deciphering the causes and consequences of the current financial crisis.

Behavioural Economics offers alternative theories that merge psychological insights with economic theory and are based on experimental and other evidence, that attempt to provide a better explanation of real-world behaviour.

This class is concerned with exploring these behavioural theories with the aim of providing you with an expanded toolkit with which to approach ‘real-world Economics’ that is based on the burgeoning Behavioural Economics literature that has emerged over the past two or three decades.

After studying this, you should be able to extend much of your previously-learned knowledge in Microeconomics in various directions that take into account more realistic ways of modelling how individuals behave.

The class provides you with an introduction to Natural Resource Economics, Environmental Economics and Energy Economics, establishing connections between the economics and the policy aspects of the class topics. It focuses on the contributions of Economics to understanding environmental, energy and natural resource problems, their causes, and the design of effective public policies to counteract them.