User generated content is content created by students and staff, rather than us, the Marketing Team, at the University.
We love to see and share content created by others, and although we don't want to be too prescriptive, and you can probably do a better job than us anyway, we thought we'd put together a few pointers to make sure we're on the same page when it comes to format etc.
Use a smart phone
Most, if not all, smartphones film in up to 4k these days. We're looking for 1920x1080p so check your settings on your camera and get filming.
Record landscape
By recording landscape, you'll give us the best chance of sharing your content across as many of our social media channels as possible (where appropriate) along with YouTube, Vimeo and/or strath.ac.uk.
Give yourself extra time
Record for a few seconds before beginning to speak, leave a few seconds once you finish speaking, then stop recording. This way you'll be able to cut the video well.
Smile
Did you know your voice lifts when you smile? By smiling when you speak, your voice sounds warmer, happier and more friendly.
Background
When filming, choose a relevant/fun/interesting/colourful/engaging background, where possible. If you're talking about getting outside, film outside, for example.
Keep it simple
Don't read from a script. Know what you want to say and speak as though you've been asked a question and are answering it. Answer in full sentences, eg "students can expect to learn study skills and teamwork".
Branding
If your content is to be featured on strath.ac.uk, we ask that you brand it appropriately, in line with our brand guidelines.
All we're asking is that you top your video with the logo in/out graphic:
And tail with the relevant end graphic for your project:
Downloads
Please see the drop-down below for departmental end graphics. If you can't see the right graphic for your project, or one needs updated, just let us know at webcontent
Departmental end graphics
Strathclyde Business School
- Advanced Forming Research Centre
- Alumni
- Conferencing & Events
- Centre for Law, Crime & Justice
- Strathclyde Sport
- Study Abroad
- Vacancies at Strathclyde
If you can't see the right graphic for your project, or one needs updated, just let us know at webcontent
What's next?
Feel free to take a look at our more comprehensive video guidelines.
