- UCAS Code: P5L1
1st in the UK for Communication & Media Studies (Times/Sunday Times Good University Guide 2023)
Part-time study: available
Applicant visit day: March each year
Study with us
Our BA (Hons) Humanities & Social Sciences degree, explained.
Why this course?
Today’s media industry expands beyond traditional print and broadcast journalism. It includes professional bloggers and vloggers, freelance writers and editors, podcasters, people working in entertainment TV, radio, or film, creators of video games and interactive apps, promoters of ideas and products, and many others.
The most successful professionals in today’s media are not only highly skilled in reporting, writing, editing and pitching their material, but they are also excellent communicators online and offline, and problem-solvers. They are innovative and entrepreneurial, bold and curious, open-minded and collaborative. These are also some of Strathclyde’s core values, which guide our own teaching, research, and public engagement.
Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together. Studying Economics will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.
Pursuing this joint degree will engage you in useful learning in a broad professional context, which includes a critical understanding of the media industry, while acquiring technical and professional skills in journalism, communication, economics, information design and management, and using them in the dynamic media market of Glasgow and beyond.
What you’ll study
Journalism, Media & Communication
All students take one core required class per semester in year 1, which introduces them to the larger field of journalism, media and communication (semester 1) and to essential skills of journalism reporting and writing (semester 2).
In the second year of the course, you must take two required classes and one option, which will enhance your conceptual understanding of the field and strengthen your practical skills, plus will introduce digital media.
In third year, you can choose from various option classes, which build on your practical skills and introduce more advanced conceptual topics, which are based on our staff’s research specialisms.
In the Honours year, you again can choose from a variety of specialised practical and conceptual option classes. You can also choose between an academic dissertation in journalism, media or communication, or a practice-based final project. The final year is designed to help enhance your professional profile for after graduation: whether pursuing employment in the media and communication field, entering the graduate job market in the private/public sector, or staying on for further study at postgraduate level.
Every year, students from our programme win nominations for their work at the Scottish Student Journalism Awards. Many also win prestigious nation-wide scholarships and grants to conduct research on various topics, and industry placements in various media organisations in Glasgow and beyond.
Our strong relations with the media industry, third sector and government organisations in Glasgow and Scotland allow us to host many external speakers as guest lecturers in various classes or as extracurricular talks and events on campus.
We also organise field trips to newsrooms in Glasgow, such as BBC, STV, The Herald and Radio Clyde, and work continuously with students on ideas for future professional events.
Our students apply their skills in various ways beyond the classroom through student societies, volunteering for events on campus, and working at university offices. They staff and often run the campus newspaper Strathclyde Telegraph, run the industry-focused Byline Club, the podcast society, the photo club, etc.
The first year of study looks at consumers and industries, with markets, market failure and the role of government, unemployment and inflation. No previous knowledge of economics is assumed but the class is also suitable if you've studied the subject before.
You'll take core classes in microeconomics and macroeconomics and choose from a number of optional classes.
As a third-year student, you'll study a combination of core and optional classes to develop the foundations laid in Years 1 and 2 with a view to Honours study.
Optional classes complement the areas of microeconomics and macroeconomics. You'll also write a dissertation.
Work placement & links with industry
Work placement can be pursued as a credit-bearing option class in fourth year. Students can take a short-term experience placement in a variety of organisations: newsrooms, third-sector organisations, government bodies, various industries, etc.
Our strong relations with the media industry, third sector and government organisations in Glasgow and Scotland allow us to host many external speakers as guest lecturers in various classes or as extracurricular talks and events on campus. We also organise field trips to newsrooms in Glasgow, such as BBC, STV, The Herald, Radio Clyde, etc. and work continuously with students on ideas for future professional events.
Single & joint Honours information
English, English and Creative Writing, History, Politics and International Relations and Psychology may be studied to Single or Joint Honours level.
Education, French, Spanish, Law, Journalism, Media and Communication and Social Policy are available only as Joint Honours Programmes. Economics, Human Resource Management, Marketing, Mathematics and Tourism can also be studied alongside a Humanities and Social Sciences subject.
The available subject combinations may change each year. Once accepted on the programme you'll be allocated an advisor of studies who will be able to let you know which subjects can be combined, in first year, and beyond.
Journalism, Media & Communication
Introduction to Journalism, Media & Communication
An introductory conceptual class on these topics, it will provide a wide overview of the media, journalism and the communication fields. Key contemporary issues in journalism, media and communication will be introduced and discussed.
Introduction to News & Features
A practical introductory class on journalism reporting and writing. Students will learn the basic rules of reporting, interviewing, writing news and features, and editing them. The specifics of each format of writing will be emphasised. Assessments include writing real-life stories on topics chosen by students.
Introduction to Economics
The purpose of this class is to provide you with a balanced introduction to economics which will be at once self-contained and lay the foundation for further study in economics and more generally. The work of the class will be based on a programme of systematic directed reading, supplemented by tutorials, using group projects and in-class short answer tests as cumulative assessment.
Journalism, Media & Communication
News Reporting and Writing
A practical intermediate class focusing on journalism skills related to news writing. Students explore news reporting and writing in more depth, including how to work with numbers, how to interview and write about vulnerable people and how to conduct research online. Assessments are real-life news stories written on topics assigned by the instructor or chosen by the student.
Journalism, Media & Communication: Theories & Methods
A theoretical class, which takes an in-depth look at major theories of the field and related methods. The class will prepare students for research by exploring the main methods of studying the media. It will connect these methods to the major theories in journalism, media and communication, which aims to bring a deeper conceptual understanding of the field.
Digital Media: Histories, Theories, Practices
This class mixes conceptual and practical elements with a focus on digital media. It explores the history of digital media and asks students to think conceptually about it, but also to gain relevant practical skills related to digital journalism & effective communication in the digital age.
This is the core Microeconomics class in Year 2. It aims to develop your understanding of: the concepts of consumer choice; the motives of the firm and profit maximisation; the market and its role in achieving equilibrium prices and quantities; and the implications of market power. It introduces you to mathematical techniques commonplace in Economics, giving you the ability to apply these in a wider economic context.
The class builds upon the macroeconomic foundations established in the first year Economics class and both extends and deepens analysis. This class will develop your ability to use key macroeconomic models and will also provide an introduction to the analysis of economic data.
Journalism, Media & Communication
A practical intermediate class focusing on journalism skills related to feature writing. Students learn about different types of features (e.g. profile, review, news backgrounder, column, travel or sport), in-depth reporting and writing.
Assessments are real-life features on topics chosen by students.
Journalism and Popular Culture
A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involved in deploying the popular to establish hierarchies of judgment and legitimacy.
Law for Journalists
A conceptual class covering Scots law for journalists. The class explores specific cases of media law in Scotland and how students need to conduct their reporting and writing in a way that respects those boundaries.
Communicating Politics: Truth, Legitimacy, Participation
A theoretical class on concepts and theories from political communication. The class will explore recent developments in politics, political communication and the media, and will discuss their implications for democracy.
Topics in Microeconomics with Cross Section Econometrics
Adam Smith's hidden hand - markets result in efficient outcomes - doesn't always work. We seek to understand why by using the tool of game theory to analyse how agents interact and discuss market power and externalities. We then consider other issues in public economics including cost-benefit analysis, fiscal federalism, taxation and crime. You will also learn more about how to analyse microeconomic data.
This class builds on the Macroeconomics you studied in second year by covering four topics in detail:
- models of economic growth
- the effects of macroeconomic policy in an open economy
- the interrelationships between money growth, output, unemployment and inflation
- the implications of high government debt.
You will also learn more about how to analyse macroeconomic data.
Journalism, Media & Communication
Dissertation/Special Project (Semester 1 or 2)
Students can choose to do an individual project on a topic related to journalism, media or communication, which involves original academic or journalistic research under one-on-one supervision with staff. An academic dissertation involves individual scholarly research on a chosen topic. The special project is an extension of feature writing skills and will take those to a new level by requiring students to produce a much longer and more sophisticated portfolio of work.
Media and Health
The class mixes conceptual and practical elements for an in-depth look at the media’s role in society’s health and wellbeing. The class covers topics such as media coverage of disease and disability, chronic versus acute conditions, how the media shape the image of doctors, people with various conditions.
Gender Issues in the Media
A theoretical class, underpinned by feminist media studies, which explores gender issues in relation to media production, representation and consumption practices – both in relation to mainstream media and ‘alternative’ content and distribution strategies. This class explores how gender intersects with other structural inequalities such as race, class, sexuality, dis/ability and age.
Digital Communication and Society
This class explores the implications and futures of digital technology in communication. It incorporates the range of digital communication, from mediated conversation, through social media, to blogging and the production and distribution of video content. The importance of the digital environment for politics and the labour market is also explored.
Working for and with the Scottish media
A seminar class, which capitalises on staff’s relationships with media organisations, NGOs and government bodies in Scotland and brings professionals into the classroom for guest talks and discussions of professional nature. The class will help students with establishing professional connections in the media field and with getting an overview of the media landscape in Scotland.
Ethical Issues for Journalists: Controversy, Responsibility, Care
A conceptual class that builds on journalism practice and explores it from a theoretical perspective. The class explores the accountability systems used by journalists, both external such as IPSO and internal such as methods of self-censorship. Students examine a series of ethical dilemmas emanating from the concepts of truth and trust, taste and offence, privacy and intrusion and respecting people.
Digital Tools & Skills in Journalism
A practical class on current software and online tools that enhance digital storytelling for journalists. It explores the changing nature of journalism in the face of rapidly advancing technological environment and asks a range of questions: how does the rise of information-driven society change journalistic practices? How do technological affordances help develop novel forms of storytelling? Which tools can develop and maintain professional presence on online platforms?
Journalism and Popular Culture
A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involve in deploying the popular to establish hierarchies of judgement and legitimacy.
The dissertation is an important part of the fourth year programme. Single Honours Economics BA students are required to submit a dissertation in Economics while Joint Honours BA students may submit a dissertation in Economics or in their other Honours subject.
Information Economics, the topic of this class, considers market failure resulting from uncertainty and information asymmetry. The course looks at two specific examples of market failures: moral hazard and adverse selection. We will discuss policy solutions to reduce the negative impacts of these market failures on society. We will also apply uncertainty to game theory and learn how to find Bayesian Nash Equilibria. Furthermore, we will examine the impact of externalities on social welfare and learn about the optimal provision of public goods.
This class aims to provide you with the required tools to understand current macroeconomic issues, such as the interactions between the banking sector and monetary policy or the policy responses to the global financial crisis. Throughout the class, the analytical usefulness of the theoretical models taught is illustrated with real-world examples.
Introduction to Econometrics
Economics of Firms & Industries
This course investigates the actions that firms in an industry might take to preserve their profit in that industry, and the implications that this has for competition policy and regulation. We take an analytical approach to the issues which will be supported by examining case studies and current events.
In third year, you will have learned about regression in both a cross-sectional data and time series data context. This class extends that knowledge to two core topics: causal inference and forecasting. Both are highly relevant topics to real-word economics. Understanding the effects of economic policies and decision-making requires careful empirical analysis and understanding of what the data can and cannot tell us. Topics on causal inference build skill in this area. Furthermore, policymakers and economist often want to know something about what to expect, for example of unemployment, given what has happened recently and in the past. Topics in forecasting build skills in this area.
In causal inference, we begin with foundations on how to think about correlation vs. causation and threats to interpreting regression model coefficients as causal effects. We then introduce two methodological approaches. These are instrumental variables and difference-in-differences. Under both we develop the intuition and key assumptions that will allow interpreting statistical results from a regression model as a causal effect from a variable or policy change of interest. We further work with example cases in labs and learn how to implement the methods with data in R, and we use tutorials to think about these methods in action and continue developing the intuition.
In forecasting, we will introduce you to basic tools needed to become a forecaster, such as understanding what a loss function and forecast horizon is. In addition, you will learn various forecasting evaluation techniques to compare competing models.
Financial Development & Economic Growth
This class gives a balanced view of the role of finance in promoting long-run economic growth, but also booms and busts. The nature and role of financial intermediaries will be introduced, and, afterwards, formally addressed in a simple aggregate growth model. Empirical evidence will be examined, before turning to the specifics of micro-finance. The importance of financial globalisation will also be investigated. Finally, the rest of the class will be devoted to deciphering the causes and consequences of the current financial crisis.
Behavioural Economics offers alternative theories that merge psychological insights with economic theory and are based on experimental and other evidence, that attempt to provide a better explanation of real-world behaviour.
This class is concerned with exploring these behavioural theories with the aim of providing you with an expanded toolkit with which to approach ‘real-world Economics’ that is based on the burgeoning Behavioural Economics literature that has emerged over the past two or three decades.
After studying this, you should be able to extend much of your previously-learned knowledge in Microeconomics in various directions that take into account more realistic ways of modelling how individuals behave.
Natural Resource, Environmental & Energy Economics
The class provides you with an introduction to Natural Resource Economics, Environmental Economics and Energy Economics, establishing connections between the economics and the policy aspects of the class topics. It focuses on the contributions of Economics to understanding environmental, energy and natural resource problems, their causes, and the design of effective public policies to counteract them.
Journalism, Media & Communication
Assessment methods include:
- group work
- reflective diaries
The majority of classes are assessed by a final exam. This mark is supplemented by one or more forms of individual and/or group coursework. In some cases, students can earn an exemption from the exam by achieving a specified coursework mark. Exams are normally held at the end of the semester in which the class is taught.
Students normally have one opportunity to be re-assessed for a failed class.
Learning & teaching
Journalism, Media & Communication
As a student, our learning and teaching aims to help you:
- develop knowledge and understanding of the professional practices, skills and social contexts of the journalism, creative writing and communication industries
- help you think and work critically and constructively
- become a confident and responsible graduate, equipped to develop your potential throughout your career
A programme of visiting speakers from the world of broadcasting, publishing and newspapers, including Gaynor McFarlane (BBC) and Alan Ramsay (Connect Communications) runs alongside the Literary Lunch, run by our Keith Wright Literary Fellow. This series showcases the best in Scottish writing and features poets and novelists such as Liz Lochhead, James Robertson and Andrew Greig.
Teaching is given over two semesters in blocks of 12 weeks each. Methods include lectures, tutorials and seminars. As a student, you will take part in team-based projects and make use of online teaching materials. Our industrial partners regularly assist in teaching and the assessment of student presentations.
Required subjects are shown in brackets.
Standard entry requirements*:
(Higher English, Maths/Applications of Mathematics National 5 B-C, or equivalent)
Minimum entry requirements**:
(Higher English B and Maths/Applications of Mathematics National 5 C)
(GCSE English Language 6/B or Literature 6/B, GCSE Maths 4/C)
Year 1 entry
Creative Industries: Media and Communication A in Graded Unit; Professional Writing A in Graded Unit
Practical Journalism: A in Graded Unit
View the entry requirements for your country.
Not normally accepted
*Standard entry requirements
Offers are made in accordance with specified entry requirements although admission to undergraduate programmes is considered on a competitive basis and entry requirements stated are normally the minimum level required for entry.
Whilst offers are made primarily on the basis of an applicant meeting or exceeding the stated entry criteria, admission to the University is granted on the basis of merit, and the potential to succeed. As such, a range of information is considered in determining suitability.
In exceptional cases, where an applicant does not meet the competitive entry standard, evidence may be sought in the personal statement or reference to account for performance which was affected by exceptional circumstances, and which in the view of the judgement of the selector would give confidence that the applicant is capable of completing the programme of study successfully.
**Minimum entry requirements
We want to increase opportunities for people from every background. Strathclyde selects our students based on merit, potential and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.
Degree preparation course for international students
We offer international students (non-EU/UK) who do not meet the academic entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation year programme at the University of Strathclyde International Study Centre.
Upon successful completion, you'll be able to progress to this degree course at the University of Strathclyde.
We've a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.Visit our international students' section
Fees & funding
All fees quoted are for full-time courses and per academic year unless stated otherwise.
Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.
All fees are in £ sterling, unless otherwise stated, and may be subject to revision.
Annual revision of fees
Students on programmes of study of more than one year should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.
Fees for students who meet the relevant residence requirements in Scotland are subject to confirmation by the Scottish Funding Council. Scottish undergraduate students undertaking an exchange for a semester/year will continue to pay their normal tuition fees at Strathclyde and will not be charged fees by the overseas institution.
|England, Wales & Northern Ireland|
Assuming no change in RUK fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2023/24, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes). MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply.
|University preparation programme fees|
International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.
Journalism, Media and Communication
Course materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the Virtual Learning Environment (VLE). Some classes may have a recommended core textbook which you may wish to purchase but copies will be available in the University Library.
UG & Hons materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the VLE. Some classes may have a recommended core textbook which you may wish to purchase but copies will be available in the University Library.
Graduation gown hire.
Typically, the cost of one semester abroad could be between £6,500 to £8,500 depending on the destination, currency exchange rates and lifestyle choices. Tuition fees are not paid to the exchange institution but continue to be paid to Strathclyde University in the usual way, however students are responsible for their own travel and living expenses i.e. flights, insurance, visa application, vaccinations/associated medical costs, accommodation, food, textbooks etc.
Students are eligible to apply for a student loan as usual but must let the award agency (e.g. SAAS) know that they will be studying or working overseas on a compulsory exchange.
Students may be eligible for external funding however this is not guaranteed; the University of Strathclyde will continue to participate in the Erasmus programme until May 2023 however are also participating in UK’S Turing Scheme. The Turing Scheme offer contribution towards living costs for students undertaking work or study abroad as part of their degree and is calculated based on length of placement and living costs at destination.
Students with an exchange place outside Europe are eligible to apply to the Neil Hood Memorial Fund for a scholarship. Full details of the application process are provided to all eligible students. Other scholarship opportunities may be available through the Alumni & Development department.
International students may have associated visa and immigration costs. Please see student visa guidance for more information.
Take a look at our scholarships search for funding opportunities.
Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.
How can I fund my studies?
Dean's International Excellence Award 2023/24
Glasgow is Scotland's biggest & most cosmopolitan city
Our campus is based right in the very heart of Glasgow. We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.Life in Glasgow
Students from Scotland
Fees for students who meet the relevant residence requirements in Scotland, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.
For more information on funding your studies have a look at our University Funding page.
Students from England, Wales & Northern Ireland
We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales:
You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.
We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.
This is a very exciting time to be in journalism. The media industry is very dynamic and constantly changing, which may feel scary, but is also very exciting, as new opportunities develop constantly. Our campus environment is equally lively and interesting, with class assignments reflecting the real world, various media-related campus clubs, specialised events and guest speakers.
Programme Leader, BA Journalism, Media & Communication
Please note that you only need to apply once for our BA degree programme.
For instance, if you have applied for BA Honours English and are considering your options for a Joint Honours degree, e.g. a BA Joint Honours in English and French you only need to apply for one or the other on UCAS.
If accepted on to the BA programme, you can study one of the many available subject combinations.
Start date: Sep 2023
Journalism, Media and Communication & Economics (1 year entry)
Prospective student enquiries
Telephone: +44 (0) 141 444 8600