BA Hons Journalism, Media and Communication and Economics

An introductory conceptual class on these topics, it will provide a wide overview of the media, journalism and the communication fields. Key contemporary issues in journalism, media and communication will be introduced and discussed. 

A practical introductory class on journalism reporting and writing. Students will learn the basic rules of reporting, interviewing, writing news and features, and editing them. The specifics of each format of writing will be emphasised. Assessments include writing real-life stories on topics chosen by students.

A practical intermediate class focusing on journalism skills related to news writing. Students explore news reporting and writing in more depth, including how to work with numbers, how to interview and write about vulnerable people and how to conduct research online. Assessments are real-life news stories written on topics assigned by the instructor or chosen by the student.

A theoretical class, which takes an in-depth look at major theories of the field and related methods. The class will prepare students for research by exploring the main methods of studying the media. It will connect these methods to the major theories in journalism, media and communication, which aims to bring a deeper conceptual understanding of the field.  

This class mixes conceptual and practical elements with a focus on digital media. It explores the history of digital media and asks students to think conceptually about it, but also to gain relevant practical skills related to digital journalism & effective communication in the digital age.

A practical intermediate class focusing on journalism skills related to feature writing. Students learn about different types of features (e.g. profile, review, news backgrounder, column, travel or sport), in-depth reporting and writing.

Assessments are real-life features on topics chosen by students.  

A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involved in deploying the popular to establish hierarchies of judgment and legitimacy.

A conceptual class covering Scots law for journalists. The class explores specific cases of media law in Scotland and how students need to conduct their reporting and writing in a way that respects those boundaries.

A theoretical class on concepts and theories from political communication. The class will explore recent developments in politics, political communication and the media, and will discuss their implications for democracy.

Students can choose to do an individual project on a topic related to journalism, media or communication, which involves original academic or journalistic research under one-on-one supervision with staff. An academic dissertation involves individual scholarly research on a chosen topic. The special project is an extension of feature writing skills and will take those to a new level by requiring students to produce a much longer and more sophisticated portfolio of work.

The class mixes conceptual and practical elements for an in-depth look at the media’s role in society’s health and wellbeing. The class covers topics such as media coverage of disease and disability, chronic versus acute conditions, how the media shape the image of doctors, people with various conditions.

A theoretical class, underpinned by feminist media studies, which explores gender issues in relation to media production, representation and consumption practices – both in relation to mainstream media and ‘alternative’ content and distribution strategies. This class explores how gender intersects with other structural inequalities such as race, class, sexuality, dis/ability and age.

This class explores the implications and futures of digital technology in communication. It incorporates the range of digital communication, from mediated conversation, through social media, to blogging and the production and distribution of video content. The importance of the digital environment for politics and the labour market is also explored.

A seminar class, which capitalises on staff’s relationships with media organisations, NGOs and government bodies in Scotland and brings professionals into the classroom for guest talks and discussions of professional nature. The class will help students with establishing professional connections in the media field and with getting an overview of the media landscape in Scotland.

A conceptual class that builds on journalism practice and explores it from a theoretical perspective. The class explores the accountability systems used by journalists, both external such as IPSO and internal such as methods of self-censorship. Students examine a series of ethical dilemmas emanating from the concepts of truth and trust, taste and offence, privacy and intrusion and respecting people.

A practical class on current software and online tools that enhance digital storytelling for journalists. It explores the changing nature of journalism in the face of rapidly advancing technological environment and asks a range of questions: how does the rise of information-driven society change journalistic practices? How do technological affordances help develop novel forms of storytelling? Which tools can develop and maintain professional presence on online platforms?  

A theoretical class exploring in depth concepts around popular culture, as related to journalism. The class analyses the construction of the popular, along with those historical, economic and cultural forces involve in deploying the popular to establish hierarchies of judgement and legitimacy.

In the third year econometrics class you’ll have learned about regression in both a cross-sectional data and time series data context. This class extends that knowledge in three ways.

First, for cross-sectional data, the class deals with regression techniques where the dependent variable may be restricted or limited in some way. In such cases, the regression model as taught in the third year class is not appropriate; this class develops models which are similar in spirit to the standard regression model, but can handle all of these cases.

A second purpose of Applied Econometrics is to develop regression methods which can be used when you have panel data - consisting of both cross-sectional and time-series dimensions.

Third, the class will build on the introduction to the econometrics of time series data developed in this class by developing two classes of models.

This class gives a balanced view of the role of finance in promoting long-run economic growth, but also booms and busts. The nature and role of financial intermediaries will be introduced, and, afterwards, formally addressed in a simple aggregate growth model. Empirical evidence will be examined, before turning to the specifics of micro-finance. The importance of financial globalisation will also be investigated. Finally, the rest of the class will be devoted to deciphering the causes and consequences of the current financial crisis.

Behavioural Economics offers alternative theories that merge psychological insights with economic theory and are based on experimental and other evidence, that attempt to provide a better explanation of real-world behaviour.

This class is concerned with exploring these new behavioural theories with the aim of providing you with an expanded toolkit with which to approach ‘real-world Economics’ that is based on the burgeoning Behavioural Economics literature that has emerged over the past two or three decades.

After studying this, you should be able to extend much of your previously-learned knowledge in Microeconomics in various directions that take into account more realistic ways of modelling how individuals behave.

The class provides you with an introduction to natural resource, environmental and energy economics and policy. It focuses on the contributions of economics to understanding environmental, energy and resource problems, their causes, and the design of effective public policies to counteract them.