Strategic marketing & analytics: our publications

Doherty, A.M., Chen, X. and Alexander, N. (2014) 'Exploring the Franchise Relationship in China: Agency and Institutional Theory Perspectives', European Journal of Marketing, Vol.48 No.9/10, pp.1664 to 1689

Doherty, A.M. (2014) '2013 Academy of Marketing annual conference special issue: Marketing Relevance', Journal of Marketing Management, Vol.30 No.9 to 10, pp.829 to 831

Chan HK., Wang X., Lacka E., Min Z., (2016) ‘A mixed-method approach to extracting the value of social media data’ Production and Operations Management Vol 25, pp. 568-583, (2016)

Karampela, M. & Waehning, N. (2016) 'Exploring the UK Micro-Brewing Industry: Factors Facilitating and Hindering Micro-Firms' Growth & Internationalisation Efforts', Developments in Marketing Science: Proceedings of Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (Paris, France, July 19-25, 2016)