Strategic marketing & analytics: our publications

Karampela, M. & Waehning, N. (2016) 'Exploring the UK Micro-Brewing Industry: Factors Facilitating and Hindering Micro-Firms' Growth & Internationalisation Efforts', Developments in Marketing Science: Proceedings of Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (Paris, France, July 19-25, 2016)