As leaders in marketing research and education we are committed to undertaking high-quality collaborative research activity with leading academic, business, government and third sector partners, underpinned by our commitment to useful learning in line with the University's Strategic Research Themes; ensuring our research and knowledge reaches the widest possible audience, fulfils our commitment to support research integrity, and demonstrates the quality and value of our research to potential partners and funders. As such, 34% of our community’s published research outputs since 2018 are in the top 10% of their field worldwide for citations, including World Elite Journals such as Journal of Service Research, Journal of Consumer Research, Social Science and Medicine and Annals of Tourism Research, and the department regularly attracts funding from major funding bodies such as: InnovateUK, Leverhulme Trust and the British Academy. All this is done in line with the University of Strathclyde’s Vision 2025 strategy.
Our areas of research

Consumption, markets & society
Further understanding contemporary consumption and its consequences is the ambition of our vibrant group of researchers. We employ a range of qualitative research methods to include ethnography, interpretive consumer research, poetic inquiry and videography.

Organisations, Markets, Networks & Innovation
Our research and knowledge exchange activities involve micro-enterprises, SMEs as well as large national and multi-national organisations in heavy manufacturing, oil and gas, food and drink, the creative industries, public services, technology and software markets and social sectors. Through our research, we engage with a large number of organisations and our reputation extends nationally and internationally through collaborations with academics around the world.

Digital marketing, tourism & customer research
Researchers in this area contribute to scientific knowledge on value creation through services marketing, online and offline service delivery and customer experience. We explore frameworks for customer-focused management and strategies for increasing customer satisfaction, engagement and retention through service and customer/visitor experiences.

Strategic marketing & analytics
Our research and efforts to engage with business seek to enhance understanding on the complexities of contemporary strategic decision-making. We challenge existing approaches of measuring, managing and analysing marketing performance, and identify novel ways of generating insight from data. Our focus is to facilitate efficient and effective marketing planning and execution that improves overall marketing performance.
Staff
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Department of Marketing
199 Cathedral Street
Glasgow
G4 0QU
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Department of Marketing
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Strathclyde Business School
Our business school was the first in Scotland to hold accreditation from three international bodies.
